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Network18 digital leaps ahead as the second most visited media network in the country
MUMBAI: Network18 Digital raced past all other media networks to be at the forefront of digital revolution and emerged as the second most visited media network in the country. Based on ComScore India’s Feb’ 2017 data, Network18 Digital has surpassed both on traffic and on engagement. Apart from the 46.7 million unique visitors across its brands such as Firstpost, moneycontrol, News18 and others, it commands leadership in the quality of content and innovation demonstrated in its audience engagement metrics; Network18 Digital has the highest engagement rate with its audience, a massive 5x higher engagement rate than any of its peers leaving all other media networks behind.
Over the year, Network18 Digital has solidified its leadership and talent across editorial and business. It has been at the forefront of the digital revolution through innovation, building capabilities for drawing audience insights and investing in targeted content for mobile, desktop and social media platforms. Driving engagement through videos and delivering superior quality news content has been a major force in contributing to the network becoming the leader in user engagement.
Network18 Digital brands have set new benchmarks in the media world. Firstpost.com set a record for the longest livecast on Facebook when covering the Indian elections; the first time ever that a television-like real time experience was created on social media platform. This was also recognized and applauded by Facebook in its global case study. Likewise the Moneycontrol app was lauded at the Mobile World Congress to be the first to have an in-car app in the financial content category. Furthermore, the Moneycontrol website was upgraded with smart and extensive content, charting tools and data brought to the portal by senior analysts, amongst other additions.
News18 has exclusive/breaking news content and analysis with a minute-to-minute coverage of key events, in an easy to consume style across various categories. Further with a vision to cover India ‘inch-by-inch’, News18 expanded its vernacular presence in five languages backed by the television network presence in fourteen Indian languages. This included insightful coverage propelled by expert analysis setting the bar high for delivering news online. Network18 Digital continues its focus on vernacular through News18 languages and Firstpost Hindi and other regional platforms that have played an imperative role in tapping into a whole new set of audiences with easy-to-digest captivating content.
Commenting on the success of the network, Manish Maheshwari, CEO, Network18 Digital, said, “We have a scientific approach to understanding our audience needs and we closely watch out for emerging trends and changing consumer habits. This has allowed us to ride on the digital revolution and create new disruptive user expereinces. Our vision is to be game changer– through content creation, delivery and consumption experiences. We have already established ourselves as leaders in traffic and high user engagement and are now moving to penetrate further in regional markets. In the coming financial year, we look forward to building on the success we have achieved thus far, drawing more group synergies and continue creating new benchmarks in the industry.”