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NDTV Good Times to host party on 23 May to celebrate new look

MUMBAI: After undergoing a brand makeover last year with the tagline ‘Live Young’, lifestyle channel NDTV Good Times is now all set to celebrate its #LiveYoung positioning. In the new avatar, the channel will take a fresher, edgier and more relevant approach to its programming targeted at the young at heart.

Members of the channel’s trade and client community will be in attendance at Raasta, Gurgaon, on 23 May 2014, to celebrate the channel’s journey so far with its latest positioning as a youth-centric channel.

With a common target audience of socially upbeat, well-travelled, cosmopolitan young and independent generation who want to live in style, admire fashion, are adventurous about food and travel—it was only befitting that Raasta plays the host.

Raasta, the Caribbean lounge, will bring together the same fabulous combo of a chilled-out vibe, great service, warm smiles and fabulous music at #LiveYoung party.

The party will see all the anchors and celebs from the channel’s shows. With a slicker look, crazier anchors and edgier shows, NDTV Good Times is innovating its programming to reach out to Generation Y.

One of the most important facets of their new ‘look’ is the integration of social media in their brand new tagline #LiveYoung. Translating their understanding of the role of digital media into the lives of today’s youth, NDTV Good Times and Raasta will be running an online contest that gives four lucky winners an exclusive chance to join the party! Follow @ndtvgoodtimes and @raastagurgaon on Twitter to win special invites to #LiveYoung party.

NDTV Good Times channel head Arati Singh said, “With an increasingly maturing lifestyle space in India at an inflection point, and as pioneers/leaders in that space, we are redefining the lifestyle entertainment category codes by now catering to the youth and focusing on food, travel and fashion. Our content, look, feel and packaging will now clearly reflect this change. In the new avatar, the channel will take a fresher, edgier and more relevant approach to its programming targeted at the young and the young at heart, and this association will also help us further our relations in the world of entertainment and hospitality.”