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NDTV and Grundfos India launch campaign on energy efficiency

MUMBAI: News channel NDTV has partnered with leading company in renewable energy products Grundfos India to launch Mission Energy – a campaign focused on creating awareness on conservation of energy.

The campaign aims to create awareness about the importance of saving energy and to provide ideas to conserve energy, drawing attention to the power of individuals in creating a cleaner and greener future.

Mission Energy will engage with the country’s leading experts, policy makers, conservationists, industry voices and NGOs to highlight the growing requirement for energy efficiency in India. The campaign will also reach out to the general public to create awareness on how, at an individual level too, one can contribute towards energy conservation.

NDTV group CEO Vikram Chandra said, “Over the years NDTV’s programming has brought focus on a number of social issues through a multitude of campaigns. This is yet another attempt by us to create awareness around energy conservation. Through this campaign we aim to highlight viable solutions that can be adopted, both at an individual level as well as across the country, and inspire people to join us to work towards a cleaner, greener future. We are glad to partner with Grundfos in the ‘Mission Energy’ initiative to promote energy efficiency across the Nation.”

Keeping in mind India’s growing energy demand, it will raise awareness about issues affecting people today and help chart out a roadmap to a sustainable future. The campaign will also call attention to the need for stringent energy efficiency norms and encourage corporates to develop and promote energy efficient products.

Grundfos India MD Ranganath N. K added, “At Grundfos, sustainability is at the core of our value system. As a reflection of this mindset, we are involved in many energy conservation initiatives. Mission Energy is an attempt towards promoting energy efficiency at all levels in the country. We are happy to partner with NDTV for this cause.”

As part of this campaign, NDTV in association with CII will conduct the Mission Energy Challenge to demonstrate how an organization or individual through small but focused efforts can make a difference to the planet Earth. 100 participants across four user categories namely, manufacturing companies, commercial buildings, educational institutes and residential homes will be involved in this challenge. Registrations for the same are open till 20 February.

Mission Energy is supported by AEEE as Energy Efficiency Partner and CII as Knowledge Partner.