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NDTV- Aircel ‘Save Our Tigers’ observes World Tiger Day

MUMBAI: In 2006, the Tiger population was reported at 1411…in 2010 the count went up to 1706 and in 2014 the tiger population went up to 2226. Truly a feat worth celebrating!

To celebrate this increase in tiger population NDTV-AIRCEL ‘SAVE OUR TIGERS’ campaign in its 4thyear organised a special event on the occasion of World Tiger Day today. Launched in March 2010, the campaign is aimed at spreading awareness about the state of the big cats in the country. Running successfully for over three years now, the campaign has received great support and response from people across the country. Minister of State of Environment, Forest and Climate Change Prakash Javadekar supported the cause along with Bollywood actress Dia Mirza and singer Kailash Kher. The event acknowledged the success of the campaign as well as felicitated people who have done exemplary work on the ground for India’s wildlife.

As part of the fourth edition, a panel discussion hosted by Vikram Chandra and Swati Thiyagarajan, Environment Editor , NDTV was organized with eminent Wildlife and Tiger experts at The Imperial Hotel, New Delhi. The panelists included Bittu Sahgal, Founding Editor, Sanctuary Asia; Anish Andheria, President, Wildlife Conservation Trust; Vivek Menon, CEO, Wildlife Trust of India; Bishan Singh Bonal, Member Secretary, National Tiger Conservation Authority; Dr Y.V. Jhala, Wildlife Institute of India and Qamar Qureshi, Wildlife Institute of India. Photos by renowned wildlife photographers were on display to showcase various facets of the big cat.

On World Tiger Day, Vikram Chandra, Group CEO of NDTV said, “India is home to 70% of the world’s tigers today. We have had a 30% increase in TIGER NUMBERs, in the last five years. The dismal numbers 1411 in the first updated census became the rallying cry of the first NDTV-Aircel Save Our Tigers campaign, in 2010. Now its 2226, in our fourth campaign. The NDTV-Aircel campaign, assisted by both Sanctuary Asia and Wildlife Conservation Trust, believes in shining the spotlight where credit is due. Our ground forces in the various tiger reserves around the country, tiger biologists and conservationists stay committed to spreading awareness. Their focus on the future challenges has led to the increase in numbers that were created from a GROWING man-animal conflict, management of tiger POPULATIONS and the forests and corridors that lie outside protected areas and yet are home to hundreds of tigers, both resident and transient. The tremendous support that our campaign has received from children has strengthened our resolve to protect the tiger for our future generations. We are proud of the fact that the sustained campaign by NDTV & Aircel HAS BEEN PART OF THIS INCREDIBLE JOURNEY.”

Speaking on the occasion, Anupam Vasudev, Chief Marketing Officer of Aircel said, “Aircel has been passionately working towards the cause of tiger conservation for several years with noted conservationists and expert organizations, canvassing support from people all over the country. Our initiative, ‘Save Our Tigers’ travels to the remotest parts of the country with various focused programs and has touched millions of Indians through its journey so far. Tigers are irreplaceable and are extremely important to secure the environment for our future generations, and our celebration of World Tiger Day is a testament to our commitment to the cause, through which we wish to reach out to more people than ever.”

Brinda Malhotra, Head – Corporate Social Responsibility, Aircel, said, “Tiger Conservation is at the core of Aircel’s Corporate Social Responsibility program and we have been relentlessly working for the cause with multiple on-ground initiatives to ensure the safety of tigers. Undoubtedly, awareness about the cause is as important as the ground work, and it brings us great pride that ‘Save Our Tigers’ has left a lasting impression on many Indians, while ‘Kids For Tigers’ inspires tomorrow’s generation to care for their environment. In order to spread the footprints of our message, we have also created young tiger ambassadors across the country that feel passionately for the cause and join us in celebrating World Tiger Day with great enthusiasm. Indeed, this makes us hopeful of a better future of our environment.”


NDTV and Aircel joined hands to launch the NDTV-Aircel Save Our Tigers campaign in March 2010 with the aim of spreading awareness about the state of the big cats in the country and the crisis they were in. At the time the latest tiger estimation had put the number at 1411. The campaign is supported by superstar Amitabh Bachchan, Sanctuary Asia, India’s premier wildlife magazine and the Wildlife Conservation Trust, an organization deeply involved in conserving tiger habitats across the country. Since the launch in 2010, extensive programming on NDTV has given the campaign substance and depth by highlighting issues at the core of the India’s tiger problem. From the plight of villagers inside the sanctuaries to the threat from poachers, NDTV has covered all aspects when it comes to saving tigers and forests. . NDTV was the first to show how forest guards who man our forest wealth live, by doing extensive filming which showed the everyday challenged they face.

NDTV also did a 12-hour television event near a national park to raise funds for conservation. In the second year, we highlighted the impact of the campaign and continued to re-iterate the challenges, demanding commitments from the Chief Minsters of all tiger states and engage all stakeholders in a dialogue.

The 3rd edition of the campaign was launched in April 2014. The campaign listed the 6-point agenda for Tiger conservation and got the support of more than one million Indians through a signature campaign. NDTV reached out to Chief Ministers of key tiger states and requested their support on specific action points for each state. Their support was instrumental in providing on ground measures to ensure the protection of Tigers and their habitat.