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MY FM, exclusive music partners for, Jab Harry met Sejal

New Delhi: MY FM, the radio division of Dainik Bhaskar has associated with Imitiaz Ali’s direction, Jab Harry met Sejal, as exclusive music partners. Shah Rukh Khan released the first song, Radha, from the film in the presence of 7,000 women named Sejal in Ahmedabad with RJ Archana Jani.

The makers of the movie had initiated a contest that would result in the actor visiting the city that has the majority of girls named Sejal – Anushka’s character in the film. While Ahmedabad emerged as the winner, Shah Rukh visited the city to meet the girls and to release the first track of the film.

This song is a peppy number; the beat will force you to hit the dance floor ASAP and will urge you to listen on the loop.

Commenting on the association, Viplov Gupte, Chief Programming Officer, MY FM, said, “We take immense pride and honor in being exclusive music partners for the movie, Jab Harry met Sejal, a Imtiaz Ali directorial. The song, Radha, is electrifying and would urge you to get up and shake a leg. We are sure this association will work phenomenally well. Our marketing efforts coupled with working with the best in the industry, will result in outstanding achievement.”

About My FM: A pioneering brand in the radio space, MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 30 Tier II & III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. True to its brand name which signifies the emotional ownership and personalized approach of the station, MY FM has successfully established a network of 30 highly localized stations focusing on individual market preferences. Constantly evolving and innovating its offerings, MY FM draws a keen focus on its brand philosophy of ‘Jiyo Dil Se’, forging an emotional connect with its listeners while continually creating offerings to suit local tastes.

Capitalizing on the strengths of the medium, MY FM has become India’s leading Local FM Network backed by in-depth market understating and high listenership.