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Mindshare appoints Wendy Walker as Regional Chief Growth Officer

MUMBAI: Mindshare has appointed Wendy Walker as Regional Chief Growth Officer for the Asia Pacific. She will be based in Singapore. She takes over from Kevin Rooney, who has IS NOW m/SIX Asia Pacific md.

Walker will work with the leadership team in the region to build greater momentum behind prospecting, pitching and selling Mindshare’s products and services to new and existing clients. Her focus will be on accelerating top-line growth. She will also spearhead Mindshare’s brand marketing and PR efforts in the region.

Walker joins Mindshare from Australia where she was most recently iiNet CMO . Prior to that, she was Telstra marketing director with responsibility for relationship marketing, B2B and government, international marketing communications, award programmes and events. She also championed strategic initiatives across all Telstra brands. Walker has also worked as the head of marketing for the MBF Group and at Ansett Australia in the early part of her career.

Walker said, “I’m thrilled to have joined the Mindshare family and to have the opportunity to work with such a talented and diverse team across the region. Having worked closely with agency partners throughout my career, I’m really looking forward to using my marketing experience to contribute to the Mindshare business and our clients.”

Mindshare chairman Asia / CEO Growth Markets Ashutosh Srivastava said, “We are delighted to welcome Wendy into the Mindshare network. Her extensive experience as a senior marketer will provide great insight into how we can even further improve our offering to our clients. Her track record of identifying core customer insights and translating those into tangible strategies and results is an ability we plan to leverage across the business.

“Having worked all her career on the client side, Wendy will no doubt add immense value to our new business prospecting and pitching process, given her understanding of what clients look for from an agency partner.”