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Max Life Insurance i-genius Young Singing Stars’ creates history with 30,000 song submissions
New Delhi: Max Life Insurance, one of India’s leading life insurance companies creates history with 30000 song submissions for its 1st i-genius Young Singing Stars competition. These submissions include 9000 plus entries by under-privileged children as a result of a special inclusion drive conducted by the company in 7 cities. This unique competition is an exciting platform for aspiring and talented young singing stars, giving children aged between 8- 15 years the opportunity to have their songs heard by industry professionals and chance to have their own music album. Star studded panel of jury includes – Salim Merchant and Shraddha Sharma.
Talking on the landmark achievement, Ms Anisha Motwani, Director & Chief Marketing Officer, Max Life Insurance said, “The objective of i-genius Young Singing Stars is to help children showcase their vocal talent. We have received overwhelming response with more than 1.26 lakh entries. It’s not a typical voice competition. 10 finalists will get mentoring from the renowned music director Salim Merchant and You Tube sensation Sharddha Sharma, which will help them to nurture their careers. We always aspire to build better future for India and with this thought we are hopeful to bring more exciting opportunities for young talent every year.”
Speaking on this, Devraj Sanyal, Managing Director, Universal Music Group , South Asia said ” We are renowned for our ability to spot talent above all else & for once I am ecstatic with the quality of the voices that have surfaced from the i-genius programme. Out of the 30,000 plus submissions I am amazed that there are literally hundreds of voices that are waiting to become future stars. Between Salim, Shraddha & us we have the unenviable job of cutting this massively talented lot to a final 10 contestants between the 2 age groups.”
The registration for Young Singing Stars started on 27th August, 2014 followed by digital auditions in selected cities through video conferencing.
The grand finale for Max Life Insurance “i-genius Young Singing Stars” will be held on 17th December, 2014 in Mumbai, where first two finalists will win an album recording contract with Universal Music Group and 8 finalists will win a contract for a single song.