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Mastiii hits the high note with two new innovative shows
MUMBAI: Get set for innovative content, as India’s leading music channel Mastiii launches two new shows, ‘ Mastiii Star Wars’ and ‘Mastiii Doubles’. The channel has been an undisputed and unchallenged market leader in the music genre.
Mastiii Star Wars is a one-of-its-kind musical war between the stars of Bollywood, which within its very first week of telecast, has witnesseda 80% GRP rise in viewership. Aired every Sunday from 6pm to 7pm, the show will have a predefined theme or situation within which the stars will be pitted against each other. For example, if the theme selected is college romance, then two back-to-back songs of different actors will be played on the channel. Viewers will have to judge the stars by voting for the best star in college romance.
A real time voting mechanism has been implemented where theviewers can vote on the Twitter handle and Facebook page of Mastiii channel while the show is going on. The winners amongst the stars will be announced throughout the next week from Monday toFriday. The link to vote for the stars will be reflected on the screen during the show. This one hour show will have approximately 10 songs per show along with 5 predefined themes.
Mastiii Doubles will have two songs from the same actor, actress, singer or music composer back-to-back.The show is already shaking grounds by leading the music genre in that given day part by bagging an incremental gain of 83% where as competitors like 9XM and Sony Mix were faced with a decline. Mastiii Doubles will be telecast twice in a day from Monday to Saturday between 9am to 10amin morning and 5pm to 7pm in evening. On Sunday, the show will be aired at 9 am to 10 am in the morning and 5 pm to 6 pm in the evening.
Manav Dhanda, Group CEO, SABGROUP said, “At SAB Group, innovation is the basis of our foundation. Mastiii being the number one channel in its category, the onus to evolve music as a genre lies on us; which we continue to do with our two new shows. Our focus remains on providing unique content with an aim to engage and interact with the viewer.”
Other shows on the channel include Hit Hai Toh Bajega, Hit Melodies, Just Arrived, Just Mohabbat, Love AajKalAurKal, Evergreen Hits and the Golden Era by Anu Kapoor. Mastiii has been dominating the music genre with their channel’s unique programming being the differentiating factor.