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Lowe Lintas + Partners puts up India’s best-ever performance at Jay Chiat Awards
Mumbai: For agencies that aspire to make a mark on the global stage with their performance, the Jay Chiat Awards are one among the best and toughest there is, in the realm of advertising. The Jay Chiat Awards set themselves apart by recognizing excellence in strategic thinking that inspires creative work. The key criteria for winning an award are a great strategic idea; a powerful, creative manifestation of the idea; and a clear link between the two.
Now into its 18th year, the 2014 Jay Chiat Awards were presented at the 4A’s Strategy Festival that was held from October 5–7, 2014 in Chicago, U.S.
Continuing its good run across effectiveness award festivals and producing the best result yet for India at Jay Chiat, Lowe Lintas + Partners India bagged a Silver and a Bronze at the much-acclaimed international awards show. This is the first time that any agency from India has won two awards in one year at Jay Chiat. The Silver win is also the highest ever for an entry from India. India’s previous best performance was a Bronze win in 2011.
India’s both wins came for Lowe Lintas + Partners on work for Hindustan Unilever in the award category of ‘Product/ Service Creation’. While “Little Farmers of Kissanpur” was awarded Silver, the much celebrated “Kan Khajura Station” won a Bronze. There were no Gold awards given away in this category.
Sharing his excitement on bagging the two wins, Joseph George, CEO, Lowe Lintas + Partners said, “These wins are a first for Lowe Lintas, HUL and India. And that is special. The Global Jay Chiat Awards are considered to be the toughest to win in strategic excellence; and given our singular bias towards effectiveness awards, these wins are even more precious for us.”
Anaheeta Goenka, Executive Director, Lowe Lintas was invited to the festival in Chicago to present the Kissanpur case-study. Speaking of the wins from the festival venue in Chicago, a pleased Anaheeta said, “Both these campaigns have been recognized by multiple award shows at a country, regional and global level. While the Kissanpur win is about a great strategy that was ‘naturally seeded’; KKT was about providing entertainment to media-dark areas by turning a mobile phone into a radio station. We’re grateful to the jury for recognizing two very local ideas and celebrating them on a platform as big as Jay Chiat.”
KKT and Kissanpur, between them, have brought Lowe Lintas + Partners over 30 metals so far across a host of award shows around the world including Effie India, APAC Effies, Cannes, Tambuli Awards and AME. With the year yet to come to a close, one can look forward to more great news coming in from KKT and Kissanpur.