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Kingfisher celebrates the cricket season with ‘The Original Social Network’ campaign featuring Sushant Singh Rajput
MUMBAI: As the cricket frenzy captures the country, people are celebrating by tweeting cricket scores, sharing joy over fours and sixes and savouring the victory with hashtags. But, before the dawn of social media, all these special moments have always been enjoyed best with the Original Social Network, the King of Good Times – Kingfisher.
Capturing these elements in its new brand campaign aptly named #TheOriginalSocialNetwork, featuring actor Sushant Singh Rajput, Kingfisher takes us to a time when “Good Times” were appreciated and celebrated over a pint of beer. This new cricket themed TVC, is the latest and the third interpretation of Kingfisher’s #TheOriginalSocialNetwork campaign, the first two being themed around social networking in a club and at a beach scenario.
The third edition of the TVC features the actor, who is seen in a cricketing avatar in sync with his hugely anticipated film – Dhoni.
Kingfisher – #TheOriginalSocialNetwork TVC illustrates the power of how people connect over a fun game of cricket, bringing to life all the actions related to social media in the course of a cricket match – #livestreaming, #friendrequest, #friendrequestaccepted, #likes, #tagged, #share, #follow, #trending, #views, #selfie and #statusupdate, all these aspects of social media epitomized in a story line.
Speaking on the campaign Samar Singh Sheikhawat, Senior Vice President, Marketing, UBL, said “Cricket is our national passion, where people make friends, share their views and comments and bond over shared interests. It’s a sport which is a Social Network in its own way. With our new television commercial we are taking our fans back to a time when people bonded and celebrated over a game of cricket, bringing out the fact that these social actions have always existed and best enjoyed and appreciated over The Original Social Network – Kingfisher beer’’.
The TVC creatively renders an on-going game of cricket, that captures various moments of social networking and are full of Good Times.
The TVC was conceptualised by creative agency JWT.