22 Oct 2017
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Kalki Koechlin and Vivek Oberoi joins P&G to help build a new block of classrooms at P&G Shiksha School in Delhi

MUMBAI: Having impacted the lives of over 420, 000 children till date, P&G’s flagship Corporate Social Responsibility program P&G Shiksha continues to march forward with the motto ‘Padegha India, Badhega India’. In its 10th year, P&G Shiksha focuses its attention on driving infrastructure interventions by building and supporting schools across the country to enable children with access to education. Supporting this endeavour, Actors Kalki Koechlin and Vivek Oberoi visited a P&G Shiksha School in Delhi, where they laid bricks to help build a new block of classrooms, enabling key interventions. The actors also turned teacher for the day, & engaged with children in interactive fun learning sessions and were very impressed with the confidence and enthusiasm demonstrated by the P&G Shiksha children.

The actors also shared their vision of empowering under privileged children with access to education, and together with P&G Shiksha urged consumers to make the simple brand choice and join the program’s drive by purchasing P&G products such as Tide, Ariel, Whisper, Pampers, Olay, Head &Shoulders, Pantene, Vicks, Gillette, Oral-B & AmbiPur. These purchases enable the company to channelize part of the sales proceeds towards building and supporting schools across the country.

With the construction of the new block at the P&G Shiksha School in New Delhi alone, over a 250 children will get immediate access to education. With the objective of providing access to education for every child across the nation, P&G Shiksha is working extensively towards making key infrastructure interventions. P&G Shiksha has been instrumental in the change by equipping schools with necessary amenities from building classrooms to toilets, providing clean drinking water to setting up playgrounds, thereby significantly reducing the school dropout rate and improving the overall literacy rate.

Supporting this initiative, Kalki Koechlin said, “This is my first year of partnering with P&G Shiksha, and I am delighted to be part of a movement focused on building and supporting schools across the country. I truly believe that education is a basic right of every child and it is heartening to see a movement like P&G Shiksha facilitating education for underprivileged children and helping them realise their dreams and providing them a better standard of living. With 42% rural areas in India still not having access to primary schools and 30% of primary schools not having proper toilets; infrastructure is a key issue at schools across the country. I am thrilled by laying bricks here today; my efforts will immediately impact the lives of over 250 children and hundreds more in the years to come. It is a proud moment for me and I encourage all of you to make the simple brand choice of buying P&G products as a part of the sales proceeds will go towards building and supporting schools. Today, at the P&G Shiksha School, not only did I discover the teacher in me, but was overwhelmed with the experience of helping build a school for children, who are the future of our country.”

Speaking on the occasion, Vivek Oberoi said ‘It is a truly enriching experience to be here today and partner with P&G Shiksha on their mission to build and support schools across the country. By laying the foundation for building new block at this school, we’re immediately changing the lives of over 250 children. Enabling access to education through infrastructure interventions is a movement I’m proud to be associated with and encourage all of you to make the simple brand choice of buying P&G products as a part of the proceeds will go towards building and supporting schools.”

P&G Shiksha has over the years received generous support from many thought leaders and celebrities such as Anupam Kher, Dr. Kiran Bedi, Anil Kumble, Rani Mukherjee, John Abraham, Abhay Deol, Farah Khan, Arbaaz Khan, Sameera Reddy, Huma Qureshi, Sushmita Sen, Kareena Kapoor, Saif Ali Khan, Sharmila Tagore, Konkona Sen, Neha Dhupia, Soha Ali Khan, Lara Dutta, Preity Zinta, Jacqueline Fernandez, Jatin Das, Shaan, Chitrangada Singh, Soha Ali Khan, Shruti Hassan, Pankaj Advani and many more.
P&G Shiksha also allows consumers to share in their support. This can be easily done by buying any P&G Product such as Tide, Ariel, Whisper, Pampers, Olay, Head &Shoulders, Pantene, Vicks, Gillette, Oral-B & AmbiPur and part of the proceeds will go towards building and supporting schools. Consumers can also visit P&G Shiksha’s online partner – Amazon.in (www.amazon.in/pgshiksha) to buy P&G products & support this cause.

With a motto of ‘Padhega India, Badhega India’ – P&G Shiksha believes that the secret to a brighter India lies in the quality of education of our children.