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It’s Time to Groove with ZETC
MUMBAI: ZETC, the ultimate destination for the best of Bollywood music, recently rolled out a refreshing new look which reflects the culture of today’s youth- young, vibrant and energetic! The all new ZETC promises to provide viewers with the latest Bollywood music, reviews of the latest movies, and showcase the hottest trending topics in the ever-happening tinsel town.
To reinforce its brand refresh, the channel engaged its trade stakeholders with innovative fun activities keeping music at the core that drove the central message of “music for every taste – #KeepFeeding”.
The offices of media agencies were filled with innovative keyboard and cafeteria plates branding, music jukeboxes and colorful lighting arrangements; all leading up to strengthening the channel’s brand promise. The walk-on piano gave colleagues a fun opportunity to bond with each other, while the discotheque styled washrooms with piped club music were a rage among all employees. A comfortable lounge area with an on-demand jukebox created the perfect Youth Music Café for employees to take a break from their hectic schedules. The employees also won merchandise to cherish these fond memories and #KeepFeeding their love for music.
ZETC has received many accolades for its viewer engagement programs and with the brand refresh the focus is on delivering the best in contemporary music entertainment and Bollywood news to a rapidly evolving young audience. Through its trade initiatives ZETC showcased its ever-stronger commitment to the seamless integration of its content with music and youth.
ZETC has grown with the genre and continues to develop a loyal fan base which will expand rapidly as we unravel its untapped potential with the new refreshed look.