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India’s top start-up founders & ceos salute the “home-maker”

MUMBAI: On the occasion of Women’s day, CEOs & founders of some of India’s largest consumer internet start-ups and innovative businesses have come together for Bloomberg|Quint’s“Home-makers Are The Best CEOs” initiative. This campaign features founders and CEOs of leading brands like Mobikwik, Shopclues, Ixigo,Games2Win, Kwan, India’s top home chef entrepreneur, country’s leading woman tennis player turned digital founder and a leading actor, entrepreneur and activist voice.

Bloomberg|Quint, the premier multi-platform business news brand, launched this initiative to recognize the stellar role home-makers play in the economy and the nation at large. Whether as working professionals, home-based entrepreneurs or stay-at-home home-makers. The campaign seeks to break the stereotype and change mind-sets prevailing around how home-makers are viewed in our society.

The founders and CEOs supporting the campaign include:

·UpasanaTaku, Co-Founder & CEO, Mobikwik, the country’s leading mobile payments platform

·Gul Panag, Actor, Entrepreneur & Co-Founder, MobieFit, leading fitness brand

·Sanjay Sethi , CEO, Shopclues, India’s leading online marketplace

·AlokeBajpayi, CEO, Ixigo, Leading travel search marketplace

·AlokKejriwal, CEO, Games2win, Leading online gaming company

·Anirban Das Blah, CEO, Kwan, India’s leading talent management firm

·Nisha Madhulika, Leading home-chef entrepreneur, One of the country’s biggest YouTube stars

·ShikkhaUberoi, Co-Founder, Indi.com, Former Indian top 100 WTA woman tennis player

Home-makers have largely been seen as consumers or quintessential housewives, but have never been celebrated for their spirit of enterprise. The fact remains that in a fast-growing, digital-led economy, greater number of home-makers are going back into the workforce or starting up from home. And those who choose to stay-at-home exhibit a great sense of enterprise. Not only do home-makers drive and influence key sectors of an economy such as BFSI, Auto, FMCG, Real-estate, Consumer goods, but are now increasingly large online buyers, as is evident in the growth of digital commerce. How home-makers plan for the future, optimiseon budgets and resources, ensure well-being of families and multi-task work and home is a remarkable skill. The campaign draws a parallel with how CEOs and entrepreneurs run companies and keep shareholders & employees happy.

Since going Live, Bloomberg|Quint has seen rapid growth in users and engagement on its own site, social and partner platforms. Within a month of exiting its ‘beta’ phase, Bloomberg|Quint crossed 1 Million Monthly Active Users. Moreover, it has clocked over 50 Million in social reach, 15 Million digital video views and 25 Million in user engagement. With over 25K social shares during the Union budget week, ahead of several legacy players, Bloomberg|Quint has also fast emerged as one of the most socially engaging business brands.(Source: Google & Social Analytics)

As will be recalled, Bloomberg|Quint is a partnership between global financial news leader, Bloomberg Media and Quintillion Media, one of India’s fastest growing digital news ventures founded by serial entrepreneur RaghavBahl. The partnership harnesses the unrivalled resources and pedigree of Bloomberg with Quintillion Media’s deep market experience in its business and financial news platform straddling digital, broadcast and live events.