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‘IAA Conversations’ on 10th April to discuss role of opinion polls and media reports in influencing voters

Mumbai: The International Advertising Association (IAA) India Chapter announces the next topic of its IAA Conversations: Do Opinion Polls and Media Reports Influence Voters?

Former petroleum minister and senior BJP leader Ram Naik, Congress spokesperson Sanjay Jha, Shiv Sena spokesperson Prem Shukla and leading political analyst and veteran journalist Kumar Ketkar will participate in the panel discussion which will be moderated by Anand Rathi, Chairman, Anand Rathi Securities. The panel discussion will take place between 4pm and 6pm on Thursday, April 10, 2014 at the Nehru Centre, Worli, Mumbai.

Srinivasan Swamy, President IAA India Chapter & Vice President, Development Asia Pacific region of IAA said, “Our objective at the IAA India Chapter is to bring about discussions on key issues concerning the advertising, media and allied sectors. This edition of IAA Conversations is an attempt to deliberate on an issue that has generated much discussion in the run-up to the general elections.”

Dr. Bhaskar Das, Group CEO, Zee Media Corp Limited and Chair of the event, said, “The role of the media in influencing public opinion cannot be denied and hence this discussion with key stakeholders will bring to the fore issues and concerns on how opinion polls and media reports can influence the masses at election time.”

“Many senior members of the advertising, marketing and media fraternity are invited to be present at the engaging event’ said Mr. Swamy.