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Hum Hain… Ummeed-E-Kashmir, a joint initiative by ZEE & its philanthropy partners, announces its first handover of shelters to villagers in Pulwama district, Jammu & Kashmir

MUMBAI: The fund raising campaign Gionee presents Hum Hain… Ummeed-E-Kashmir powered by Clinic Plus for flood-stricken victims in Jammu & Kashmir initiated on 2 October 2014 will see some happy faces in the valley today.  A charity concert led by Zee Entertainment Enterprises Ltd (ZEE) The Film and Television Producers Guild of India Limited, Event & Entertainment Management Association was held in different cities in India to raise funds for the rehabilitation of affected people in various regions of Jammu & Kashmir, Assam & Vishakhapatnam. The joint initiative along with its Philanthropy Partner, United Way of India had announced the plan of intervention on 26th November to construct 108 transient shelters for flood affected communities in eight of the worst affected villages of Pulwama District, Jammu & Kashmir by end of December. The initiative has collected over Rupees 7 crores till date and has successfully managed to complete the construction of the first set of shelters.

At a function organized today at Marvell village, Pulwama district in Jammu & Kashmir, representatives from ZEE and its partners came together and gave a symbolic handover of the shelters to the flood victims. Present were Pradeep Hejmadi, Business Head – ZEE TV, Jayanti Shukla, Executive Director – United Way Of India, Dr Manu Gupta, Executive Director – SEEDS & local representatives including District Collector, Sajad Ahmad Khan and village Pradhan of Marvell, Ghulam Mohammed Malik.

Pradeep Hejmadi, Business Head, Zee TV, said, “Our initiative ‘Hum Hain… Ummeed – E- Kashmir’ truly highlights Zee TV’s core proposition,  ‘Har Lamha Nayi Ummeed’, that aims to capture the beauty of re-discovering a new ray of hope with every moment of life. Today’s handover of 68 shelters in Pulwama is just a first step as donations are continuing to pour in and we will ensure that we are a strong national voice in helping victims resume their normal lives. We are grateful to each and everyone who graciously donated to help all those affected in recent floods in Jammu & Kashmir, Assam & Vishakhapatnam.

“Our aim was also to demonstrate the value of transparency in strengthening credibility, improving donor relationships, facilitating greater collaboration, increasing trust as we rebuild communities for those affected. United Way has been sharing a regular Project Update with each donor so that they know where every rupee of theirs was spent. We thank United Way of India and all our partners in joining us for this project. With harsh winter conditions increasing in the Jammu & Kashmir region, our joint efforts has been focused on completion of all shelters so that adequate protection is provided against harsh winter conditions. We can only imagine how much worse the situation will be for families living in remote villages. We are committed to creating resilient and sustainable communities. We request every citizen and corporate in India to extend the best possible support towards rebuilding communities in Jammu & Kashmir, Assam & Vishakhapatnam,” adds Hejmadi. 

United Way of India is a community impact organisation that works at getting different stakeholders together to create measurable, long lasting and tangible changes in communities, and has been proactively working toward restoring normalcy in the lives of disaster affected persons post all major national disasters. This program is also supported by ADP India, Ashmore Foundation and ING Vysya Bank and their donations have helped build 40 shelters.  “Having seen the devastating situation of the community during our need assessment visit in late November, we at United Way of India had made a commitment to ourselves to extend maximum possible support within the shortest possible time. I am glad that with the timely and generous support extended by our corporate partners and hundreds of individual donors we were able to get 108 transient shelters in a record time. I must also give credit to SEEDS our partner organization for their firm support on the ground. At United Way, we are aware that this is still not enough and there’s still a long way for rebuilding the community and we stand committed to continue our engagement in the flood affected Jammu & Kashmir,” said Jayanti Shukla, Executive Director, United Way of India.

Amitabh Bachchan, Aamir Khan, Ranbir Kapoor, Farhan Akhtar, Parineeti Chopra, Sushant Singh Rajput, Sonakshi Sinha, Vishal Bhardwaj, Vivek Oberoi, Ravi Kissan, Mohit Chauhan, Sharmila Tagore, Tabu, Sonu Nigam, Shaan, Sukhwinder Singh, Aditi Singh Sharma, Harshdeep Kaur, Rekha Bhardwaj, Shantanu Moitra, Anupam Kher, Imtiaz Ali, Vidhu Vinod Chopra, Mukesh Bhatt, Swanand Kirkire, Zaheer Khan, Virendra Sehwag, Neha Dhupia, Aditi Rao Hydari, Javed Ali, Neeti Mohan, Monali Thakur, Bhoomi Trivedi and many other celebrities led the charity concert, Gionee presents Hum Hain Ummeed-E-Kashmir powered by Clinic Plus, to appeal for donations  to rehabilitate the lives and homes of those affected by the recent floods in Jammu & Kashmir, Assam & Vishakhapatnam.

Gionee presents Hum Hain Ummeed-E-Kashmir powered by Clinic Plus invited donations and urged viewers on 39 channel of ZEE Entertainment to donate for the cause of flood affected Indians in Jammu & Kashmir, Assam & Vishakhapatnam. Ten news channels of ZEE Media Corporation Limited connected the multiple events being held simultaneously across the country and a total of 39 Zee channels simulated the charity concert on Sunday 26th October 2014 including ZEE TV, ZEE Cinema, & Pictures, ZEE Classic, ZEE Action, ZEE Premiere, ZEE Café, ZEE Studio, ETC, Zing, Zindagi, ZEE Tamil, ZEE Talkies, ZEE Bangla, ZEE Bangla Cinema, ZEE Anmol, ZEE Smile, ZEE Salaam, ZEE Jagran, ZQ, Khana Khazana, ZEE TV HD, ZEE Cinema HD, & Pictures HD, ZEE Studio HD, ZEE Kannada, ZEE Telugu, ZEE News, ZEE Business, ZEE 24 Taas, ZEE 24 Ghanta, ZEE MP CG, ZEE Punjab, ZEE Sangam, ZEE Marudhara, ZEE Kalina, ZEE Purvaiya & 9X.