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Horlicks presents the ‘Awesome Squad’
MUMBAI: Ever wondered what your 3D animated avatar would look like? Horlicks gives you a chance to find out.
After a great response to its ongoing TVC featuring the ‘Awesome Squad’, Horlicks presents a thrilling new gamified version of the campaign. Featuring cartoon characters Awi, Sonny and Meeya representing Chocolate, Malt and Kesar Badam- the three popular flavours of Horlicks, respectively, the game not only encourages children to consume milk, but also gives them an opportunity to feature in the next Horlicks TVC by becoming the 4th member of the ‘Awesome Squad’ *(TnC apply). The success of the campaign can be measured by an astounding 6.1 lakh missed calls received for the campaign.
In line with its objective to make milk consumption a delight, ‘Awesome Squad’ is the first ever 3D animated campaign which is being extended to the website and mobile space too. By visiting www.theawesomesquad.in, children can participate in a host of games and contest and stand a chance to join the ‘Awesome Squad’
Commenting on the campaign,Prashant Pandey, Marketing Head, GSK Consumer Healthcare India said, “With Awesome Squad, our endeavor is to transform the occasion of finishing that glass of milk from being a daily task to a moment that children look forward to everyday. Through this campaign, Horlicks is also giving children a chance to see their animated selves on The Awesome Squad website as well the next TV ad – a first for any brand in India.”