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HomeShop18 customers get exclusive access to new SSK Saree designs

MUMBAI: In view of the huge popularity of Shilpa Shetty Kundra (SSK) Sarees, HomeShop18, India’s first comprehensive virtual retail business announces the launch of three new stellar designs exclusively for its customers. The two brands are now offering more sarees that exude similar elegance and panache in a stunning and price-effective package. The company had joined hands with the Bollywood diva turned entrepreneur to launch the SSK Sarees brand on HomeShop18 last year.

SSK Sarees, available in chiffon and georgette, are beautiful epitomes of the Bollywood style icon’s own idea of fashion. Subtle yet splendid, each saree exudes a certain understated charisma that only the six-yard wonder can offer.

Speaking on the launch, Mr. Vikrant Khanna, Chief Operating Officer, HomeShop18 said, “We are thrilled to offer the new collection of SSK sarees as they have been amongst the most popular products for us since launch. We are driven by our commitment to provide our customers with premium designer wear at the best price and the new designs are a must-have for all women who want to look trendy, stylish and elegant, all at once. The three new glamorous designs reflect the fashion sensibilities of one of the most stylish Indian actresses, Shilpa Shetty Kundra.”

The shaded chiffon in the pretty colour palette of pink, red and orange combined with the finely-embroidered Aari work skirt, cotton thread embellishments and glittering sequins is rich and regal. The parrot green saree in georgette with chandelier net and shimmer jute is enhanced with the Gota Patti setting and Tar embroidery palla. The turquoise saree with subtle gold net and metallic sequins, net palla and delicate, ivory-sequined border makes for a delightful ensemble that enthralls all senses.

The three new exquisite designs by SSK Sarees will be available at an affordable price range starting from Rs. 1,999. Check out the exuberance of these beautiful pieces only on HomeShop18- TV, web and mobile platforms and embrace the rich fabrics, delicate detailing and modern appeal!