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Havas Media Group India catapults to RECMA Top 5 and creates New Category!
MUMBAI: Havas Media Group India has catapulted to the Top 5 media agencies in India in RECMA’s India Qualitative Evaluation, June 2015. Ranked No.5 it has moved up the ranks from No.11 and emerged with a ‘Very Good’ Profile – the first agency to score with this profile.
An integrated communications company, Havas Media Group in India delivers creative, data driven, holistic media and marketing solutions across media platforms – Traditional, Digital, Mobile and Outdoor. The product is tailored to client-brand requirement, by specialized professionals, leveraging the knowledge, systems and proprietary tools available within the network. Affiperf, Socialyse, Escelis, Mobext are some of the specialities offered by the Group.
Anita Nayyar, CEO, Havas Media Group India & South Asia, said:
“We are delighted with this recognition of hard work, commitment and dedication to understand and strategically develop clients businesses. We have clear focus on ideas, digital and integrated nonlinear marketing. Always talking to the connected Indian and using data as building blocks to chart creative solutions across media has proven effective. It is the first time RECMA has given “Very Good” as a profile qualifier. At the group we are strong believers in speed which is of utmost essence and have done a lot of catching up in the industry inspite of being one of the youngest agencies. More over the stability in senior management team has always helped us stay focused on our objective.”
Mohit Joshi, Managing Director, Havas Media Group India, added:
“This is the efforts of the whole team working together to best serve our clients coupled with the aggressive approach towards new business. We would like to thank our clients for allowing us the opportunity to be co-partners in growing their brands through the years. You will see us building on this platform and going further up the ranks.”
A global leader, RECMA (Research Company Evaluating the Media Agency) is the only independent company to publish a wide range of media agency notation reports on a global scale. The qualitative evaluation is based on two groups of criteria – Vitality and Structure which are each split into two categories. Vitality is split on Compitches cum Momentum while Structure is on Resources cum Client Profile; both with a total of 19 KPIs.