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Goibibo.com’s new TVC highlights its proposition as the most reliable Online Travel Agent
New Delhi: Goibibo.com, India’s leading online travel portal, has released a new TVC to fortify its position as the preferred Online Travel Agent (OTA) for consumers today, thanks to its unflinching promise of getting bookings done! The ad espouses the doctrine with the tagline ‘Bookings Done Dona Done Done’. It highlights the site’s unique offerings: Lowest hotel prices, fastest flight booking and instant refund. The TVC furthers the idea of how frequent travelers can save maximum time as well as money by making hassle-free bookings through the reliable, cost-effective and expedient medium of goibibo.com.
The ad shows a young, formally dressed urban professional who is dancing his way through the various features of the portal that make travel bookings on goibibo.com such a cakewalk. It captures the peace of mind that stress-free booking solutions ensure.
Sanjay Bhasin, CEO, Goibibo.com, said, “Through the new TVC, we aim to really pin down our unique offering as an Online Travel Agent (OTA). It highlights the fact that while other players in the market are also involved in giving incentives and better bargains to win the consumer trust, we would rather concentrate on simplifying and streamlining the entire travel booking experience. The USP of our site is the assurance of easy, convenient and trustworthy bookings which is what makes us gain relevance and credibility among others.”
Thanks to its attributes of efficiency, simplicity and value for money, Goibibo.com’s users are rest assured that they have chosen the right medium to make their travel bookings, on the go. It is the smart option for the urban traveller today who demands quick and foolproof travel bookings at his fingertips.
The TVC has been conceptualised by JWT India. Udayan Chakravarty, Creative Director, JWT, Delhi said, “You don’t go to a travel bookings site for memories. You got actual travel for that. You don’t go to it for developing an urge for travelling. Your life, personal or professional, needs to do that for you. You don’t go to it for this that and the other. You go to it just to get the travel booking done. The ad cuts through the white noise and says just that.”Goibibo.com is the preferred OTA choice of consumers today because of its unique and meaningful promise of getting their bookings executed effortlessly. This is the cornerstone of the communication of the TVC.