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Fastrack goes viral yet again with #NeverHaveANeverHaveIEver
MUMBAI: Raising the tempo on its latest campaign Never Have A Never Have I Ever, popular youth brand Fastrack has rolled out an engaging and interactive platform for its audience in the digital space. With over 57,814,636 impressions and 4,972 posts, the digital campaign trended globally, driving home the Never Have A Never Have I Ever ideology.
Extending the campaign’s theme of doing “something worthwhile” and “something different” in your own creative and quirky way, Fastrack recently launched a micro site (http://fastrack.in/neverhave/), which allows users to create customized content and support a cause. On visiting the site, participants were allowed to choose from a variety of causes and share GIFs on topics, including recycling, fitness, saving the environment and reducing waste.
Sharing his thoughts on the digital campaign, Ayushman C, Marketing Head, Fastrack said, “Fastrack has always stood out for its relatable, fun and quirky conversations. By taking the ‘Never Have A Never Have I Ever’ campaign online, the brand’s aim was to urge the youth to look at the lighter side of things and express themselves in their own creative manner. With fun and humorous GIFs that are customizable, the microsite allows users to take up a cause and continue the conversation on their social platforms.”
In keeping with Fastrack’s irreverent style, the GIFs take a humorous and youthful tone on social causes. By giving users the power to choose from a variety of causes, the campaign allowed for free expression and fun conversations using the hashtag #NeverHaveANeverHaveIEver.