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Edelman India Appoints Amit Narayan as Reputation Lead

MUMBAI: Edelman, a leading global communications marketing firm, has announced the appointment of Amit Narayan as Reputation Lead for India, effective November 2015. In this newly created national role, Narayan will lead reputation management programmes for Edelman clients across sectors, based out of Gurgaon. He will report to Rakesh Thukral, managing director of Edelman India.

“We welcome Amit to our leadership team in India,” said Thukral. “His experience is the perfect foundation for the broader role and focus we envision in reorganizing our business around brand and reputation management. He will play an integral role in our move towards making brand and reputation management the two key focus areas of our growth.”

For over 16 years now, Narayan has led reputation management programs for Indian and multinational corporations across Asia Pacific. He joins Edelman from a role leading Asia-Pacific external communications for Vodafone out of Singapore. He has also delivered pan-Asia-Pacific communications mandates working in-house for firms such as The Walt Disney Company in Hong Kong as well as Cable&Wireless in Singapore. Over the course of his career, Narayan has overseen internal and external communications initiatives to promote and protect organizational reputation among stakeholders.

Narayan spent the first decade of his career working for global public relations consultancies managing marketing communications programs for B2B and B2C clients in India and across Asia Pacific.

Commenting on his appointment, Amit Narayan said, “Today, organisations are being challenged to rebuild trust and credibility with their stakeholders like never before. Reputation is the foundation on which every business is built now. This is a very exciting time to be joining Edelman India as the firm transforms to better enable its clients to engage effectively with their audiences through the power of authentic communication, quality and creativity.”