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Dentsu Aegis Network engages with society to celebrate Diwali
MUMBAI: Dentsu Aegis Network has initiated the ‘Joy of Giving’ week to celebrate Diwali and help spread festive happiness not just amongst its own employees but even beyond.
As part of the initiative, Dentsu Aegis Network organised a week-long Diwali Mela across all its Mumbai offices. Here, representatives from a variety of NGOs were invited to set up stalls and showcase their artwork.
The second initiative that the agency devised to celebrate Diwali this year was the ‘Kitchen Re-fill’ project. As part of the programme, over 300kgs of rice grains and 40kgs of pulses were donated to St. Francais, an orphanage located in Borivali (Mumbai).
The Group also organised the ‘Newspapers Collection’ drive for ‘The Wasted Ones’ – an NGO that sells old newspapers and utilises the proceeds to provide meals to schools for the underprivileged children. Meanwhile, 30 children from Shelter Don Bosco were invited to Dentsu Aegis Network for a fun day.
The children’s arrival was followed by refreshments, movie screening, lunch, games with the employees, magic show, tattoos and a note of thanks and gifts.
The network employees also made contributions from their salary towards the NAAM Foundation, the proceeds from which will be given away to the drought affected farmers.
Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin said, “At Dentsu Aegis Network, we consider it as our responsibility to spread knowledge and joy amongst our employees and also give back to the society. Everyone here is special and therefore, on this festive occasion, we decided to reach out to our employees and their kids and also engage with the less privileged children from the orphanage we support. The objective behind hosting this fun day was to celebrate the onset of Diwali with happiness and to make everyone feel at home in their second home, our office.”
Simultaneously, as part of the Diwali celebrations, Dentsu Aegis Network organized a ‘Kiddos In Office’ day in its Mumbai office. More than 50 kids of the network’s employees had a fun time with cartoon characters like Doggy Don and Chotu from Nickelodeon.
Dentsu Aegis Network’s Bangalore office conducted a blood donation drive to collect more than 50 bottles of blood. Employees also visited VKH Rainbow Home-Kodihalli Orphanage to donate food grains and stationery.
The network’s Gurgaon office collected funds from its employees’ salary to provide gloves, socks, caps and notebooks to the underprivileged children, which is supported by the Sankalp Welfare Society.
In Kolkata, the Group’s employees spent some hours with the boys of Dakshin Kalikata Sevasram, a home for the destitute. Here, they imparted education and technical training to the children. The employees also provided lunch and desserts to the boys.