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Corona India announces the debut edition of the global corona sunsetsfestival in association with submerge

MUMBAI: Hitting Indian shores this summer is the much anticipated Corona Sunsets Music Events. Last year electronic music platform SFX Entertainment during Ibiza’s International Music Summit (IMS) announced a global partnership with Corona and Beatport to launch Corona SunSets, a series of worldwide beach festivals.

Corona SunSets is a global music festival series inspired by the magic hour of the sunset. Corona SunSets is created to provide a festival experience that inspires people around the world to unplug, unite and celebrate the energy and spirit of the sunset.

The sunset is a majestic spectacle of nature that shifts our mood and holds the promise of a new beginning. Corona is capturing the sensation of the sunset and bottling it up for those who need it most with Corona SunSets. Because no matter where you are, no matter who you are, a sunset has the power to captivate and congregate in equal parts. That’s the magic of a sunset, brought to life by Corona.

In its’ debut year in India, the festival promises to be a close knit dance music affair, bringing together a community of like-minded people seeking the same thing – an escape, a chance to unplug, a shared experience worth celebrating.

Small-scale and laid back, Corona SunSets brings renowned electronic music innovators to multi-city festival travelling across Mumbai, New Delhi, Bengaluru, Pune, Chandigarh, Chennai, Kolkata and finally arriving in Goa for a grand closure. Culminating at the magical hour of sunset, the festival unites the best music, food, art and entertainment, creating an authentic connection and emotional escape for people everywhere when they need it more than ever.

This brand new, series of events brings to life the sound of the beach, a new genre centered at the crossroads of Balearic beat and deep house.

For the Indian edition Corona has collaborated with Submerge, one of the largest dance music promoters in India who will be bringing together the whole property so as to bring authenticity as well as their expertise to the table. Submerge will be programming all the artists, marketing the property alongwithon-ground execution.

Shubhanshu Joshi, India Brand Manager, Corona says, “We are extremely ambitious about Corona Sunsets, sharing the global brand experience with the Indian consumers. Since its introductionin 2001, Corona has evolved a great deal capturing both the heart and minds of the Indian consumers. With Sunsets we look forward to take our association and consumer experience to a whole new level. Claiming the sunset as our very own moment we invite you to step into the sunshine with #CoronaSunsets Festivals, a new music experience on the horizon.”

Adding on Hermit Sethi, Director, Submerge says, “We’re thrilled to be part of this global festival. At any moment of the day, sunsets has its own special charm. We use Mother Nature’s own magnificent fireball as a natural backdrop for the pivotal moment of the event – the sunset. As shadows grow longer and the sun lights up the evening sky, the music gradually shifts from deep melodic, easy tunes to a more up-tempo beat. Each festival will host a maximum of 1,000 festival-goers.”