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Celebrate Dussehra with 50 Mbps fastest internet – Hathway rolls out a high-decibel social media campaign
MUMBAI: Hathway, one of India’s largest Cable and Broadband Company, rolls out a massive social media campaign for Dussehra that consolidates the company as a multi state and the Largest Hi Speed Broadband operator in the country. It is currently the only player to have offered the 50Mbps option as a universal package of High-Speed Broadband at very affordable price points.
Four online films were created by ‘The Mob’ team to run on social media. The films showcase different consumers of Broadband who are not on the Hathway connection. A gamer is seen reacting with anger at the internet stopping in the middle of an intense gaming session. He reacts by breaking the keyboard into tiny bits. A woman gymmer smashes the ipad that she’s using to view an online workout that buffers constantly. A man in office has a temper tantrum as his upload is stopped. And a man watching a football game on his laptop turns into a Raavan as he smashes his laptop into the ground. The films are a mad depiction of the reality all around us, with Hathway coming in at the end of the film with a caption that reads ‘Slow internet kisi ko bhi Raavan banade. Celebrate Dussehra@50Mbps’. The campaign will run across 3 weeks on social media platforms.
Commenting on the internet consumption in the country, Rajan Gupta, President at Hathway says “The digital change is not only sweeping across gen-next but also among the older generation. Today the internet is synonymous with utility, functionality, fun, entertainment, knowledge and pretty much the whole universe of a consumer. With multiple high-tech gadgets being connected to the internet, the time spent on the medium is increasing at a galloping rate” The bustling e-commerce phenomenon, online shopping, social networking, online surfing, video streaming, gaming all go on to emphasize the momentum and traffic internet has gathered in the recent years in India. In such a scenario, speed and cost plan has always been the constant benchmarks for choosing broadband connection. At Hathway, we believe that fastest internet is the need of the hour to match this breakneck explosion of internet consumption. It has also been observed that people react with immense amount of anger and loss of control at a heavy download getting cancelled at the last minute, a movie buffering at snail’s pace or just being disconnected from social media because of a faulty connection. We thought Dussehra was the ideal opportunity for us to portray slow internet speed as the evil that could potentially turn any humble person as furious as Raavan and suggest Hathway coming to the rescue.”
With the new 50 Mbps speed, terms like “video buffering”, “slow downloads”, “less speed” will soon ride out from the internet lexicon and enable Broadband customers to watch high quality movies and Live TV shows on multiple devices like smart- TVs, PCs, laptops, tablets and mobiles.