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Cartoon Network Move It Movement puts a fun twist to exercising
Mumbai, December 7, 2014: It was a day full of energy, gusto and lots of fun as Kris from Roll No. 21 and his friends at Cartoon Network organized a fun run event in Mumbai as a part of their ‘Move It Movement’ campaign. The Cartoon Network Go Active Fun Run held at MMRDA grounds, Bandra-Kurla Complex, witnessed participation from over 6000 enthusiastic kids and their parents.
The Fun Run was organized around the premise of kids and parents joining Kris and Cartoon Network’s superheroes as they overcame fun obstacles like storm fans, smoke machines, and bubble machines laid in their path by the evil principal Kanishk (from Roll No. 21) and other notorious villains. For the event, Cartoon Network pulled out its entire entourage of popular toons such as Ben 10, Kris, Kanishk, Scooby Doo, Johnny Bravo, The Powerpuff Girls, Tom and Jerry, Oggy and the Cockroaches who not only put up spellbinding performances but also involved kids in fun workout routines before the run. Kids also had the chance to play several games and win Cartoon Network goodie bags.
In addition to this, Cartoon Network also organized a 5-city School Contact Program (SCP) across Delhi, Mumbai, Chennai, Kolkata and Bangalore targeting 150,000 students. The SCP was themed on its global ‘Move It Movement’ campaign, with the games and activities aimed at encouraging students to be fit and active in a fun and exciting way.
The Cartoon Network Go Active Move it Movement initiative in India stems from an extremely popular international franchise called Cartoon Network Move It Movement Tour, launched in United States. The initiative is an exciting interactive event that motivates, energizes, and educates kids and families about living an active lifestyle.