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Blogmint joins hands with DMAi to launch Influencer Marketing Adoption Program

New Delhi: Blogmint, India’s 1st automated marketplace that connects brands and bloggers, backed by TO THE NEW Ventures has joined hands with Association of Data-Driven Marketing & Advertising (DMAi) to launch first-of-its kind executive session on the adoption of Influencer Marketing in India. It is an informative and interactive platform for businesses of all sizes to learn and unlearn about Influencer Marketing, which is the fastest growing channel for online customer acquisition and an effective way for brands to generate returns on social as reported in AdWeek recently.

Blogmint and DMAi conducted the first session in Radisson Hotel in Delhi earlier this month and plan to continue this exercise in various parts of the country to spread the message of Influencer Marketing. The next session is scheduled for 27th May in Mumbai.

Today, brand loyalty comes after a fair assessment of the brand, word of mouth feedback and first hand experiences. Mr. Irfan Khan, CEO, Blogmint stated, “As Influencer Marketing empowers brands to leverage the power of word of mouth through influential bloggers and content producers with significant number of fans and followers on social media, it is increasingly becoming an integral part of brand’s marketing mix. However, there’s a big gap between brands and social influencers on how to collaborate successfully and responsibly. Through this initiative, we wish to bridge this gap between businesses and influencers.”

“We remain committed to advancing the practice of response driven marketing through such initiatives. There is a library of rich content for our CxO roundtables that the industry can benefit from. We are thankful to Blogmint who have partnered in curating the sessions for the influencer marketing roundtables” said Shelly Singh, Director & COO, DMAi

The first event saw more than 50 CXO’s from leading companies including Reebok, SAP, HCL, NDTV, Xerox, HP and Ixigo amongst others as participants, which clearly indicates interest in Influencer Marketing in India. Topics of discussion included “What Matters More in Influencer Marketing: Message or the Messenger?” and “Influencer Marketing for Rural India” amongst others.