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Biscoot Bajao launches Microsites for Artists
MUMBAI: Biscoot Bajao, India’s first music networking and streaming initiative by Shotformats Digital, join hands with leading artists to launch dedicated microsites for their fans. This is a new way to connect to the fans. The microsite debuts with the famous singer Sonu Nigam, which will be followed by Kumar Sanu, Ankit Tiwari and other leading singers in the industry. The users can now enjoy songs of their favorite singers along with the latest information about the artists, including updates on the live shows, tour dates, biography, special interviews, radio, videos, live shows, tour dates and regular news, everything under one roof. In addition, this unique platform gives chance to the emerging singers and musicians to showcase their talent.
“Biscoot Bajao is an interesting and innovative one stop music destination something that I am sure audiences will love. It is a great platform for all music lovers as well as for the music industry. The portal looks classy and has youth appeal to it. I am looking forward to it”, says Sonu Nigam.
Each microsite will have a dedicated live internet radio station for an artist, customized for the fans. The microsite offers several other unique features, including a dedicated section for artists to create joint playlist with their fans. It permits upto 500 users creating one play list together.
Ms. Niyati Shah, CEO and MD of Shotformats Digital, said “India is country which loves music but follows Bollywood stars, as they are the face of all the popular music. We have launched the dedicated micro sites keeping in mind that our music creators are under played as compared to the western country. We have realized the vacuum and launched an ultimate music destination where fans can follow their favorite singer or music director and get all the updates on them.”
She continued, “It is our honor to launch this initiative with the music legend, Sonu Nigam. He has numerous popular jams to his fame and being a versatile singer, his songs cover all genres and moods. It is been a fantastic experience putting the legends micro site together.”
The fans can dedicate music via. the site through social networking sites like Facebook and Twitter. Thus, the microsite will act as a tool to maintain the celebrity in the limelight.
The collaboration is a win-win situation for both the sides as Shotformats will also be selling compilations of songs through their innovative wide network of more than 10000 offline mobile application stores. The songs are sold in app format, which are DRM (Digital Rights Management) protected, i.e., it cannot be copied to or shared with any other device, thus helping create a stream for content owners to monetize their content better, curb piracy and thus give the ailing entertainment industry its due share of revenues.
Microsite Link: To create online destinations, the Biscoot team ensures that the URL’s are simple and easy to remember, which is our online address slash the artist name e.g biscoot.com/sonunigam