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Big magic retains its freshness with new ways of reviving popular ritualsyus

BIG MAGIC, the flagship Hindi general entertainment channel from Reliance Broadcast Network, brings forth a traditional treat by creatively weaving magic around popular customs as Tulsi- Vivah and Kartik Purnima on the 3rd and 6th of November on its shows Ajab Gajab Ghar Jamai and MahiSagar respectively. Interesting storylines of such festivals and traditions give the audiences not only their perfect doze of entertainment but also it creates awareness about the rich traditions and rituals that exist in our society.

BIG MAGIC, chatpata har pal, stands for entertainment ridden with comedy, backed by festivals, faith and fantasy. Hence the shows bring back the traditional customs of Tulsi-vivah and Kartik Purnima that are celebrated across Uttar Pradesh, Madhya Pradesh, Rajasthan and the PHCHP region. Tulsi Vivah marks the onset of wedding season and is the ceremonial marriage of the Tulsi plant (holy basil) to the Hindu God Vishnu or his Avatar Krishna. It shall be aired on November 3rd, 2014.

Kartika Poornima (Kartika Purnima) is a Hindu, Jain and Sikh Holy festival, celebrated on the Purnima (full moon) day or the fifteenth lunar day of Kartika (November–December). It is also known as Tripuri Poornima and Tripurari Poornima. It is sometimes called Deva-Diwali or Deva-Deepawali – the festival of lights of the gods. On November 6th, popular artist Pooja Sharma will be seen explaining this very auspicious day in the Hindu religion for donation and Puja Path

Commenting on integration of these popular rituals, Mr. Lavneesh Gupta, COO, Reliance Broadcast Network, said, “Traditional rituals like Tulsi-Vivah and Kartik Purnima have been weaved into our storylines to enhance our affinity and engagement with our viewers. Such rituals are re-created in popular comic ways to not only connect with our audience but also educate the younger generation and help them be aware of our traditions and customs.”

BIG MAGIC is available across key DTH players ranging Airtel, Videocon, DD Free Dish, Dish TV, Reliance Digital TV along with Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.