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Big FM celebrates harvest festivals of lohri, Pongal and Sankranti across India

MUMBAI: 92.7 BIG FM, India’s No 1 Radio Network is all set to kick start the New Year with a bang and celebrate India’s biggest harvest festivals with complete splendour and bring delight to listeners across regions with a host of exciting parties, contests and prizes.

Traditionally, families that have witnessed the birth of a boy child celebrate the little boy’s pehli Lohri with added enthusiasm and grandeur. The popular festival of Lohri will undergo a unique and exceptional twist as 92.7 BIG FM’s Delhi, Punjab and Jammu stations prepare to celebrate the festival with baby girls in a joyful environment of melodious songs composed by the leading musicians, lyricists and singers from across the country. This unique initiative – 92.7 BIG FM’s Kudiyan Di Lohri – will return this year in a special way, as 4 noted lyricists and a celebrated music composer come together to create a beautiful song for the girl child. The song will be sung by young girls chosen through an on-air contest. While 92.7 BIG FM will invite families that have been blessed with a baby girl and celebrate her pehli Lohri with the same enthusiasm and fervour, the special song will be launched in this party and gifted to the girls for keeps.

For Sankranti, which symbolises progress and improvement, the network will launch the unique ‘Kai Po Chhe’ initiative. The festival is celebrated in innumerable ways but kite flying is an activity that is common and represents special bonding with family and friends. People young and old, fly colourful kites this day and compete to cut each other’s kites down while letting their kites fly high. Keeping with the spirit of the festival, 92.7 BIG FM is organising a musical contest where the station will play a song and cut it in the middle. Listeners will then be asked to call in and suggest a song which starts with the last letter of the previous song. Prizes will be given to callers who come up with songs instantaneously.

BIG kite flying events will be organised at public venues on Sankranti day and winners of on-air contest will be invited to come and fly kites with their favourite RJs. RJs will share live commentary and information about the significance of Sankranti and how it is celebrated in countless ways across India. Upto January 19th 2014, ‘Kai Po Chhe’ will air in the regions of Maharashtra, Goa, Madhya Pradesh, Uttar Pradesh, Jharkhand, Gujarat and Rajasthan.

Down South, 92.7 BIG FM Bangalore celebrates BIG Song Suggi which is a unique concept of song harvesting. RJ’s will uproot the stories behind the most popular music from lyricists and other experts from the music fraternity. 92.7 BIG FM Hyderabad along with Montrose Foundation revels in a kite flying celebration with children from different orphanages & NGOs while listeners get to participate in the BIG Movie Festival. RJ’s from the station will enact movie scenes and listeners who guess the scenes right, will win movie tickets for the newest releases! Meanwhile 92.7 BIG FM Chennai prepares for a joyous Pongal treat for its listeners. While listeners can participate in on-air contests and win movie tickets, they also stand to win special prizes on visiting the movie theatre in their best traditional wear.

Commenting on the celebrations, Mr. Ashwin Padmanabhan, Business Head, 92.7 BIG FM said, “We are delighted to celebrate the beginning of 2014 with harvest season celebrations for our listeners. At 92.7 BIG FM, it is our endeavour to preserve the significance, honour and respect each festival deserves while adding new flavours to it and making India’s festivals full of joy, warmth and cheer while delivering great value and engagement opportunities to our advertisers.”