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Bata gets honored with the “Most Trusted Brand in the Footwear Category” in ‘The Brand Trust Report – 2015’
MUMBAI: Bata India, India’s leading footwear retailer and manufacturer, today has been crowned the “Most Trusted Brand in the Footwear Category” by India’s most credited brand barometer, The Brand Trust Report of (India). Bata has achieved the 11th position in the Brand Trust Report 2015 as opposed to 145th position in the previous year. Bata is the only footwear brand to have received this honour and position in the survey.
Bata India has been influencing trends in the footwear industry for 85 years. The company has been at the forefront of innovation, not only in the production and design of new styles, but in the creation of business models that permit a quick response to rapidly changing markets and to the ever-changing wants and needs of our customers. As a result, Bata enjoys a long history as a leading manufacturer and retailer of quality footwear, and proudly serves some 1 million customers each day.
‘The Brand Trust Report, India Study 2015’ lists 1000 Most Trusted Brands of the country, picked out of 19,000 unique brands, from 270 different categories. The Brand Trust Report (India) study is an annual study based on a primary research conducted across Indian cities based on TRA’s (Trust Research Advisory) proprietary 61-attribute Trust Matrix, and research associations with the Indian Statistical Institute. It is a comprehensive report on the most trusted brands and has 5 million data points, targeting more than 2500 consumer influencers, based on the primary syndicated data, collected from 16 cities, across India. The research studies trust attitudes and preferences of brand influencers and it also lists the Most Trusted Brands in India based on the Brand Trust Index.
Mr. Rajeev Gopalakrishnan, Group Managing Director, South Asia, Bata India Limited said, “We are very honoured to have been recognised as the Most Trusted Brand in the Footwear Category by The Brand Trust Report of (India). It is a reflection on our growth and performance as a brand over the last 85 years. Our focus for the coming year will be the increase of our retail presence across India and the launch of footwear ranges which will incorporate the latest trends in footwear design. We will continue to deliver an exciting and contemporary range of products to the consumers at high quality and great value. Bata continues to be guided by the same core principle it has followed for the last 85 years- to know its customers and to create the best possible products to meet their needs.”