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A treat to the Cine commune: ‘Best of Indian Cinema’
MUMBAI: Prasar Bharati, the umbrella under which the Doordarshan and AIR operate is committed to enhance the aesthetic qualities of the public at large, when it comes to art, culture and cinema, as one of its mandates. The Best of Indian Cinema Project was launched by DD on 10.11.2013 to showcase films hitherto unavailable or screened at elite film festivals only, in keeping with the mandate given to us.
The selection of the quality films to be showcased under the Best Of Indian Cinema panorama had to be either- A winner of Swarna Kamal Award for the Best Feature Film of the Year or be a National Award winner for Best Direction, it could have won the Rajat Kamal Award for the Best Feature Film in any Indian language/dialect (including Hindi, Urdu and English), or have won the Indira Gandhi Award winner for the Best Film of a Director or it should have been selected for the Indian panorama of International Film Festival of India (IFFI). And also if the film had participated or been showcased in any of the 16 International Film Festivals, namely- Cannes, Berlin , Venice , Toronto , Locarno , Karlovy Vary , Nantes or Festival de 3 Continents, Rotterdam , Fribourg , Munich , Busan , Hong Kong , Tokyo , Rome and Sydney Film Festival – then it qualified as a film to be showcased under the banner of Best Of Indian Cinema.
To the students and viewers of meaningful cinema, language has never been a barrier, in fact, vernacular cinema’s contribution to the treasure chest of Indian Cinema has been second to none, both in terms of storytelling and production values.
The platform of Best of Indian Cinema is meant for display of exquisitely crafted films from both newcomers as well as doyens of Indian Cinema. DD has gone ahead and launched the banner of Best of Indian Cinema, not bothering about market forces, profitability and similar commercial considerations.
DD hopes that the viewership of this kind of culturally valuable cinema will increase manifold through the launching of the banner of Best of Indian Cinema, as greater viewership will in turn become the great driver for a greater demand and production of this kind of cinema, and this is really our endeavor behind launching Best Of Indian Cinema Banner.