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92.7 Big FM bags seven metals at the asia pacific customer engagement forum & awards 2017
National: Building on its incredible run of winning accolades at prestigious platforms such as Golden Mikes and ABBY Awards, 92.7 BIG FM, India’s largest and No.1 radio network, sweeps 7 awards at the 6th edition of Asia Pacific Customer Engagement Forum & Awards 17. The winners were decided through a rigorous process on the basis of unique campaigns that resulted in improved customer engagement. The leading and most awarded radio network 92.7 BIG FM has been felicitated with the following honors:
l Most admired radio station for Customer engagement- Gold
l BENADRYL BIG Golden Voice Season 4 in Creativity category- Gold
l Sonata Manzil Pe Nazar in Effectiveness category- Gold
l Kurkure Family Express in Promotions category- Gold
l TVS UP ka Safar in Effectiveness category- Silver
l OLX No more dekhte hain in Promotions category- Silver
l Amazon Talkies in Creativity category- Bronze
Commenting on the coveted win, Mr. Tarun Katial, CEO, BIG FM said, “We constantly work towards creating better engagement for the brands, with an aim to provide unique and original content for our listeners. We are extremely honoured and delighted to see 92.7 BIG FM mark its presence, and win accolades for such innovative content driven campaigns.”
‘Sonata ACT – ‘Manzil pe Nazar’, an initiative by Sonata as a part of its new product launch, aimed to send out a strong message for women to follow their dreams. Sonata, in association with 92.7 BIG FM, conducted an exclusive campaign which saw four-night studio shifts (8PM to 8AM) across 5 metros, with an all women team of RJs promoting women empowerment. Kurkure Family Express aimed at bringing families together and rediscovering lost conversations without using mobile phones, on a train journey from Delhi-Mumbai-Chennai-Kolkata, before heading back to the capital. 92.7 BIG FM unified with BIG MAGIC Limited’s television brands such as BIG Magic and BIG Ganga for the campaign.
Speaking about the winning title, Utkarsh Thakur, Marketing Head, Sonata & SF at Titan Company Limited said, “Sonata ACT is a unique product, one that’s born out of a compelling consumer need. The communication focused on how women should stay focused on their goals. The tone was inspiring and assuring, without invoking fear about the personal safety of women. And this is where the Manzil Pe Nazar campaign on Big FM aligned perfectly with the brand objective. The concept, the execution in multiple phases and the scale accorded to the campaign is a stellar example of leveraging the medium much beyond the conventional scope of what Radio can undertake and accomplish.”
Speaking about its fruitful association, Aditya Ahuja, Senior Manager- Brand Marketing, Kurkure said, “Working with BIG FM and Mindshare on the train was an absolute delight. Each leg had a locally relevant RJ who put up live content of his interaction with families, celebrities and people behind the scenes. Right from the start, BIG FM brought in a fresh perspective to the campaign as it engaged users as the train traversed the length and breadth of the country. The properties that we partnered with, only added to the entire experience. I believe this was one of the best examples of Radio integration with a live event that we have seen in a while. The sheer scale and quality of execution was unparalleled. We saw Kurkure’s equity sustain at highest levels in recent times and the campaign received wide-spread acclaim for the way we leveraged radio as a medium. Kudos to everyone who contributed in making this a huge success.”
92.7 BIG FM led the ‘TVS UP ka Safar’ campaign through a journey of 8 cities in UP, where the RJ collected interesting stories about the cities within a 95 km radius. TVS dealer stores were made additional touch-points where participants could submit their stories, and won FREE passes to the LIVE concert of “BIG UP KA Safar with Nilesh Misra”. The key insight of 92.7 BIG FM’s milestone campaign, OLX- “No More Dekhte Hain” was a take on the laid back “dekhte hain” attitude of people. The radio channel promoted and executed the idea which was integrated across the network’s 45 stations.
Mr. Irwin Anand, COO, OLX while commenting on the achievement said, “When we started evaluating the reasons for why people don’t sell their unused items, we realized that people were inclined to postpone selling, even if it came at monetary and other obvious benefits. ‘No More Dekhte Hain’ was a culmination of marrying this user insight to the broader societal truth in India related to endless procrastination. The campaign resonated strongly with the people because it was so close their own behaviour. Our collaboration with 92.7 BIG FM played a key role in taking our message and campaign to the people. This particular recognition is testimony to the success of the campaign. We look forward to more such associations with 92.7 BIG FM in the future.”
The ground breaking, Amazon Talkies, campaign was directed towards local sellers to come on-board with Amazon through an interstitial called Amazon Talkies.
Speaking about the commendable win, Omkar Joshi, Marketing Manager, Amazon said, “It has been 2 years with our association with BIG FM from FCT plans to radio property and I would like to take a moment to thank the team at BIG FM for becoming our reliable radio partners in our journey. The team has been proactive in creating impactful radio properties like Amazon Talkies which have not only delivered the required business impact but have been thoroughly entertaining for listeners at large. I look forward to more such exciting projects in order to leverage radio medium to the fullest. All the best!”
92.7 BIG FM’s unique property, BENADRYL BIG Golden Voice was a special hunt for India’s next BIG debutant play back singer in Bollywood, which reached out to more than 4.3 cr listeners. Acclaimed singers, Arman and Amaan Malik were brought on board as the judges of the show, with an aim to appeal to the youth. The hunt was conducted across the network’s 45 stations to identify the ‘BIG Golden voice’ of the country. The radio channel won accolades for its 4th season, and this is the second time in a row that the show has been felicitated at the ACEF awards.