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92.7 Big FM BAGS 4 Awards at the 6th edition of the Rural Marketing Association of India (RMAI) – Flame Awards 2014
New Delhi: Reliance Broadcast Network rural business vertical BIG RURAL took home four awards for excellence in the area of Rural Marketing and Communication at the RMAI Flame Awards on Friday 20th March, 2015 in New Delhi.
At the sixth edition of The Rural Marketing Association of India Flame Awards 2014, the esteemed organization acknowledged the finest campaigns in marketing, branding, innovation and CSR in rural India in the past year. Amongst hundreds of other entries in various categories, BIG Rural won 4 Awards for its path breaking campaigns that include ‘GILLETTE GUARD BIG DISHA’, ‘MERE DESH KI DHARTI’ and ‘PUDIN HARA LEMON FIZZ KA FIRE BRIGADE’.
Through the past few years BIG RURAL has been initiating path breaking campaigns across the Indian hinterland. With its innovative campaigns, BIG Rural has not only engaged the rural masses in a novel way but also provided excellent integration opportunities and value for money for the advertisers associating with these campaigns.
GILLETTE GUARD BIG DISHA campaign won two Gold under the categories “Youth Campaign of the Year” and “Radio Campaign of the Year”. To encourage and guide the young minds to pursue ambitions that will enable them to lead the country and further empower generations to come, 92.7 BIG FM came back with the Gillette Guard BIG Disha campaign in its third consecutive year. The career counseling platform with its guiding principle ‘Career Banao, Life Banao’ expanded to Karnataka, Haryana, Bihar & Jharkhand. The campaign aimed to help the youth recognize their distinctive skills and talents and provide them with direction on the career front. 92.7 BIG FM in association with Gillette Guard hosted a number of seminars to educate the youth on a multitude of educational streams and career opportunities that are open for them while also focusing on personality development.
MERE DESH KI DHARTI campaign bagged Silver under the category “Radio Campaign of the year”. 92.7 BIG FM in association with Ganga Kaveri Seeds and the Indian Council for Agriculture and Research launched a radio show in the Uttar Pradesh market – ‘Mere Desh Ki Dharti’. With the latest in agriculture being doled out to listeners in an engaging storytelling format, the show touched upon success stories in the farming community and expert opinions in a two-hour format. The campaign set an example of 92.7 BIG FM being true to its ‘Suno Sunao, Life Banao’ objective of reaching, engaging and enriching consumers through the power of relevant ideas and in the process, creating ever growing value for their stakeholders. Ganga Kaveri Seeds Pvt. Ltd was the proud associate sponsor of the show, augmenting its significant goodwill and focus on serving Indian farmers for overall development. The Indian Council of Agricultural Research also joined hands with 92.7 BIG FM as its knowledge partner on the show. The show also provided a patriotic and proud feeling of being an Indian and paid tribute to the agricultural and economic development of the country.
PUDIN HARA LEMON FIZZ PAET KA FIRE BRIGADE campaign was awarded Bronze under the category “On Ground Promotion of the year for Brand Awareness”. 92.7 BIG FM, in its endeavor to putting its forces together with its client base and serving the society moved a notch higher with its successful campaign SABSE COOLEST ENTERTAINMENT KE LIYE AAIYE NAUCHANDI MELA and set a record for the largest distribution of Dabur Pudin Hara Lemon Fizz to a whopping number of 59185 mela visitors across age group. They created India’s Biggest Umbrella for attendees to take a breather and beat the scorching heat of the day. This initiative also entered the Limca Book of Records for conducting the most number of samplings at a single location in a month. The idea came to life when both the brands decided to spread awareness on gastronomic issues and relief in a light-hearted manner.
Commenting on this prestigious occasion, Mr. Vineet Mittal, Business Head, BIG Rural said, “92.7 BIG FM has always strived towards the betterment of society at large through path breaking campaigns be it for employment, spreading health related awareness, building confidence and education. Our wide outreach of 45 stations also helps us connect with our listeners at the remotest of places. All our campaigns have been well received and our listeners make it possible for us to win accolades. This only motivates us to innovate better and enrich more lives”.
The RMAI Flame Awards recognizes and rewards successful case studies in rural marketing every year. This year, the event was attended by 300 participants from Corporate, Media, Consultancy and implementation organizations. 209 entries spread across 25 categories were received and 63 won awards. India’s most reputed and eminent personalities made up the awards jury.
These included S Sivakumar – Chief Executive (ABD) ITC Ltd, Harish Bijoor, Brand – Strategy Specialist & CEO, Harish Bijoor Consults Inc, Mr. Govindraj Ethiraj, founder of Ping Digital Broadcast and ex-Founder-Editor in Chief of Bloomberg TV India, Mr. Punit Chadha GM – Rural Marketing at Maruti Suzuki India Ltd., Mr. Mithileshwar Jha, Professor Marketing at the Indian Institute of Management Bangalore, Mr. Salil Dalal – Heads Pidilite’s Rurban Divison, Mr. Rajan Aggarwal – Commercial Director – SAME DEUTZ- FAHR, India, Mr. Suban Walia – Brand Manager Dettol at Reckitt & Benckiser, Mr. Vijay Sharma – General Manager – GSK Consumer Healthcare
Rural Marketing Association of India (RMAI) is a national industry body,which aims to promote, improve, develop and further the cause of rural marketing in India.Since its inception, RMAI has been helping rural marketers through various initiatives to build better understanding & facilitate the knowledge sharing among various stakeholders.
Rural Marketing Association of India instituted the Flame Awards in 2006 (previously known as the RMAI Corporate Awards) to recognize excellence in marketing, promotion and initiatives in rural markets of the country. This platform also enables rural practitioners & marketers to showcase & share their best works in rural domain. The Flame Awards celebrates all aspects of a marketing & communication strategy in the rural context.