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92.7 BIG FM and Dabur Pudin Hara promote India’s Biggest Umbrella at Nauchandi Mela!

New Delhi: 92.7 BIG FM, the country’s No.1 FM Network, has teamed up with Dabur Pudin Hara for the upcoming Nauchandi Mela in Meerut this year. The mela that witnesses huge footfalls every year will see both the brands attempting to achieve the largest sampling of Pudina Hara Lemon Fizz during the course of one month under India’s Biggest Umbrella starting 25th April. This initiative is an attempt to enter the Limca Book of Records.

A melting pot of different cultures, the Nauchandi Mela is a yearly coming together of numerous communities to celebrate their arts. From handicraft and food stalls to religious rituals – the festival is artistic, commercial and rustic merriment. It is a perfect opportunity for Dabur Pudin Hara and 92.7 BIG FM to spread awareness on gastronomic issues and relief in the most fun and exciting way. With 92.7 BIG FM’s network strength and Dabur Pudin Hara’s experience of creating the Limca Book of Record for the biggest umbrella, this association will see both the brands coming together and creating a record of the largest number of sampling under the biggest umbrella. With thousands of people visiting the mela, the aim is to distribute 1, 00,000 unique samples of Pudin Hara Lemon Fizz in a period of 30 days for the Limca Book of Records.

Commenting on this initiative, Mr. Ajay Parihar, Category Head-Digestives, Dabur India Limited said: “Dabur Pudin Hara comes in the form of Pudin Hara Liquid, Pudin Hara Pearls and Pudin Hara Lemon Fizz, and provides instant relief from stomach problems like gas, stomach ache & indigestion. Just like the umbrella provides quick relief from extreme weather conditions whether its heat or the rains, Pudin Hara Lemon Fizz also provides instant cooling effect to the stomach. This initiative will help us reach out to lakhs of consumers who visit the Nauchadi Mela and give them not only an opportunity to experience the cooling benefits of Dabur Pudin Hara Lemon Fizz but also be part of a record-making exercise.”

Mr. Vineet Mittal, Business Head, BIG Rural said, “Melas are used as a primary medium to reach out to semi-urban and rural masses. Every mela has its own unique offering and with this initiative we would like to build a long term bond with the consumers and make them feel special of being part of an initiative which has created a record in the country.”

Dabur Pudin Hara is one of the best brands from the house of Dabur, and gives quick relief from stomach ache, gas and indigestion without any side effects. It is a trusted, fast-action remedy for stomach problems as it is made from pudina satva (extract of pudina) and therefore completely natural and safe. Dabur now intends to extend the goodness of Pudin Hara Lemon Fizz through this activity with 92.7 BIG FM.

92.7 BIG FM’s initiatives have won many accolades in the marketing world. With 92.7 BIG FM reaching out to large number of cities per quarter, it is the radio station’s constant endeavour to bring the world of entertainment to rural areas.