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Zuckerberg to create Clean India mobile app for Modi’s campaign

MUMBAI: Facebook CEO Mark Zuckerberg expressed his desire to launch the Clean India mobile application to give an impetus to Prime Minister Narendra Modi’s ‘Swachh Bharat Mission’.

Modi and Zuckerberg discussed a wide range of issues revolving around the innovative use of Facebook as a platform to engage with a large audience in the service of humanity.

Facebook boss also stated that the company wants to work with the government of India in the fields of health care and education, providing a range of services to the people.

It may be recalled that that the PM shared his ‘Why Clean India’ (Before) and ‘My Clean India’ photo along with a video on Facebook on 3 October 2014.

An official statement mentioned that the two also spoke about the Digital India initiative and Zuckerberg expressed his excitement about the initiative. The PM asked him to identify some domains on Digital India where Facebook can get involved and help.

During the meeting, the PM also pointed that a lot of terrorist outfits are using social media platforms to recruit members to join them.

“This is unfortunate and that we need to think of the role social media can play to stop terror,” he added.

Modi recalled how he used social media during his election campaign and how wonderful the results were. He requested Zuckerberg to promote India’s rich tourism potential through Facebook, and further asked him to look at how to enhance internet literacy along with internet connectivity.

Later, Zuckerberg also met the Union Minister for Communications and Information Technology Ravi Shankar Prasad.

Stating that India is the top most priority for Facebook, Zuckerberg expressed his interest in providing free basic services to the people as part of their plan to make internet more affordable to people.

Elaborating on the success achieved in Zambia, he requested the government to support this initiative of Facebook in India. The minister welcomed this idea and extended all possible support in taking this forward.

Sharing his optimism about the National Optical Fibre Network (NOFN) project, Zuckerberg expressed his interest in taking this forward. The minister said that there is a great opportunity for Facebook to harness the vast potential of Indian entrepreneurs in the retailing of internet connectivity to the masses by involving local entrepreneurs.

Prasad also shared Modi’s vision of Digital India with the Facebook team, stating that it is a revolutionary plan that would prove to be a game changer in ushering in a new era of development and mass empowerment. He further informed Zuckerberg about the success of the MyGov platform and the role it is playing in making governance participative.

Prasad further explained that the government’s approach provides enormous opportunities for Facebook to harness the potential in the fields of e-commerce, e-health, e-education, sanitation and cleanliness drive and other emerging areas.