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Zomato appoints Rameet Arora as chief marketing officer

MUMBAI: Gurgaon-based online restaurant guide Zomato Media Pvt Ltd has appointed Rameet Arora as the chief marketing officer. He will replace former CMO Alok Jain, who quit the organisation in July this year.

In his new role, Arora will be responsible for Zomato’s marketing efforts globally. He will be based in Delhi.

Zomato co-founder and COO Pankaj Chaddah said, “It’s great to have Rameet on board. He comes with a lot of relevant experience, and we look forward to scaling our marketing efforts in potential markets as well as driving quicker growth in our existing ones.”

Arora added, “It’s great to be a part of such a fast-growing team. Number one on the agenda is to make Zomato a global synonym for food.”

Prior to this role, Arora was senior director marketing, corporate communication and menu management at McDonald’s India. Previously, he was head marketing at Viacom 18 (Colors) from 2008 to 2010. He was also associated for eight years with Leo Burnett as vice president and director corporate initiative.

Zomato was founded in 2008 by IIT Delhi alumni and ex-Bain employees Goyal and Pankaj Chaddah. An online and mobile restaurant discovery service, Zomato provides information such as menus, directions, contact details, pictures and user reviews for over 232,900 restaurants. The firm has operations in 13 cities across the globe.

The company has raised $53.5 million in funding to date, the most recent one being $37 million that it raised from Sequoia Capital and existing investor Info Edge.

Last month, Zomato acquired online restaurant search service providers Czech Republic-based Lunchtime.cz and Slovakia-based Obedovat.sk for a total of $3.25 million.