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Zenith beefs up organisational structure

MUMBAI: Zenith, part of Publicis Media India, has strengthened its organisational structure and announced three senior-level hires.

Atul Sharma has joined Zenith as senior vice president in New Delhi and will be the business head for SBU that includes Nestle, Truecaller, Yatra, Hotels.com and others. A marketing post-graduate, he has more than 16 years of work experience across multiple marketing and media functions such as marketing services, market planning, consumer research, sales, events, public relations strategic media planning, buying and implementation. Consumer insights are his strong point. He has led businesses for Snapdeal, Freecharge, Gaana.com, Cricbuzz.com, ITC Retail, Del Monte and Lenskart.

Love Guglani has come on board as senior vice president for Zenith, based again in New Delhi, to lead the other SBU for Cargill, LVMH, Jabong, Micromax, Hennes & Mauritz (H&M) and Aviva, amongst others. He has more than 16 years of work experience in media across strategy, planning, buying and implementation. Love has a diverse background and has led businesses such as LG, Tata DoCoMo, HCL, Samsung and Intel Microprocessors.

Another senior hire is Swati Jha. She has joined Zenith as senior vice president to head the agency’s West India operations and will be based in Mumbai. She is a MICA alumni with over 14 years of media agency experience.

Jha has led large FMCG businesses such as Mondelez (earlier Cadbury), Marico, Kellogg’s, Godrej and Zydus Cadilla in senior leadership roles. In previous roles, she has spearheaded award-winning work on brands such as Saffola, Parachute, Bournvita not just in the Indian market but also in some of the prestigious global platforms and juries such as Festival Of Media Asia Pacific (FOMA.)

Zenith India Group CEO Tanmay Mohanty said, “Our best in class data, tools, insights and strategy have led to a high pitch win rate and great performance on existing businesses. We are pleased to announce these three senior-level hires for Zenith who will help us upscale our operations, in line with our accelerated growth and momentum. I look forward to our new appointees bringing in fresh vigour, enthusiasm and passion to the organisation and embracing Zenith’s unique and highly differentiated offering.”