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Zee partners Bhamla Foundation to create awareness about environment

MUMBAI: Reinforcing their commitment towards sustainability, Zee Entertainment Enterprises Ltd (ZEEL), and prominent NGO, the Bhamla Foundation, have come together this World Environment Day to create and build awareness about the environment.

Zee and the Bhamla Foundation will be organising an event at the open-air amphitheatre at Carter Road, Bandra in Mumbai on 5 June. The event will be supported by the Ministry of Environment (Govt. of Maharashtra) and the Maharashtra Pollution Control Board.

Zeel chief business officer Sunil Buch said, “Through our ‘Zee Is Green’ initiative, Zee has been actively working towards translating our environmental commitment into action. With the support of our producers, studio owners and artists, ‘Zee Is Green’ was launched in October 2015. Since then, we have already greened six of our sets at our Naigaon Studios, and are currently focused on greening other productions across India. Our ultimate aim is to go completely green as an organisation, by the year 2020.

“We have realized that by creating eco-wealth, we are not only building a stronger business but building a more sustainable world for the local communities around us. By partnering with the Bhamla Foundation this World Environment Day, we hope to create interest and awareness among our fellow citizens on various ways through which we can make a positive impact on the environment together.”

Bhamla Foundation chairman Asif Bhamla said, “The Bhamla Foundation has constantly been eager to support initiatives that help raise awareness to preserve the planet. This year, we are excited to partner with ZEE for the World Environment Day event, which will have an interesting and varied line-up of day-long activities. We have been organizing the World Environment Day event since the last eight years and we have always received tremendous support from our partners, residents’ groups and especially the enthusiastic locals. We are confident that people will come forward to help us spread the message this World Environment Day as well.”

More than 12000 visitors are expected. Political leaders including Suresh Prabhu, Piyush Goyal, Priya Dutt as well as personalities from Bollywood and television like Sanjay Dutt, Jackie Shroff, Dia Mirza, Shabbir Ahluwalia, Rohit Roy and Ronit Roy will be attending the event along with locals and visitors from all across Mumbai.

The key highlights of the event include a cycle rally from Bandra Bandstand to Carter Road, a spinning – indoor cycling workout on Carter Road promenade, stalls on environment awareness and preservation, keynote sessions by noted environmentalists and a tree sapling distribution drive.

The local Residents Association Groups will also be felicitated at the event for their role in preserving the environment. In the evening, the event will conclude with live performances from Kunal Ganjawala, Salim-Suleiman, Sona Mahapatra, Armaan Malik and Aditya Narayan. The event will also be available for streaming on Zee’s video-on-demand platform, Ozee.

Every year, 5 June is celebrated by millions internationally as World Environment Day. Established in 1972 by the United Nations, World Environment Day is one of the principal vehicles through which the UN stimulates worldwide awareness for the environment and also encourages positive action.