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YRF Studios unveils in-house VFX studio yFX
MUMBAI: YRF Studios has unveiled its independent VFX division named yFX. The division’s first project is the Salman Khan- and Anushka Sharma-starrer ‘Sultan’, which is being produced by YRF.
YRF Studios VP and Yash Raj Films head of finance and business Akshaye Widhani said, “The Indian film industry is pushing the envelope with every film and visual effects will play a bigger part than ever before in Indian cinema. Like Hollywood films, Indian films too will become an event by itself, which means more effects and larger than life imagery! This state-of-the-art facility will be housed in YRF Studios, making YRF a fully integrated studio in every sense of the word.”
yFX creative director Pankaj Khandpur elaborated, “With yFX, the Indian visual effects industry finally comes of age! Visual effects will now be treated on a par with all the other critical departments in filmmaking, contributing to the process from day one—from ideation of the script itself, all the way through to final world-class execution, thanks to our experienced, skilled and passionate team of designers, supervisors and artists.”