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Why Fremantlemedia is excited about MipTV 2016
MUMBAI: With television trade event MipTV just around the corner, television format creator and distributor FremantleMedia said that it has scoured the globe for exceptional format ideas which it hopes will strike a chord with both broadcasters and audiences alike.
FremantleMedia director of global entertainment Rob Clark in a blog post explains, “We’ve decided to go back to the basics of great story telling, authentic real characters and feel good fresh television, listening to what our clients want to ensure our slate fulfils their needs”.
Clark noted the importance of the company having a strong content pipeline. “Recent additions to our exceptional creative teams across the globe mean that our international network and format pipeline are stronger than ever, and together we’re passionate about developing formats that are inspirational and entertaining.
“One of my favourites from the 2016 Mip slate is ‘Bang on the Money’ a fast paced, funny, family focused game show that Thames is producing for ITV (UK). Sure to grab the interest of mainstream broadcasters around the world, this prime time series sees two teams of young people face a mix of physical studio challenges. The contestants need to have a steady hand and nerves of steel as they play to score ‘Bang On’ and walk away with the ‘Money’. With its energetic atmosphere, this show is like one big party and the whole family is invited.”
He also points out to ‘Football Nightmares’, a format developed by Fremantlemedia Italy in conjunction with former football player Gianluca Vialli. “Whether we’re watching it, playing it or following it – football is the only truly global sport. This series celebrates that love and adoration for the beautiful game whilst tapping into the community spirit that comes with supporting a local club. The show sees two ex-professional players embark on a mission to transform the confidence of failing amateur football teams with just seven days to turn their performance around. It’s the perfect combination of star power meets authentic characters and genuine emotion, sprinkled with comedy giving it all the makings of a hit!”
He also noted the stand-alone reality format ‘My First Holiday’ that he says has been the highest rated launch in Finland this year. “Real individuals, from different backgrounds and generations, experience a foreign vacation for the very first time and what I love about this show is the fact it’s incredibly warm and brings with it an unfiltered look at the world. The audience will get to experience the culture and excitement of foreign travel through fresh eyes – not to mention the laugh out loud moments that occur when things get very lost in translation,” he said.