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Wall Street Journal and Mint end content sharing partnership
MUMBAI: The Wall Street Journal (WSJ) has ended its seven-year content sharing partnership with Mint.
As per the deal, the US-based paper had provided editorial content to the Indian newspaper. Mint received complete access to WSJ content and could publish it in its pages and website on an exclusive basis.
WSJ said its content would now only be available on its website.
Mint editor R Sukumar said in a letter to his team, “We’ve ended our syndication arrangement with WSJ effective today. It doesn’t change anything (we’d anyway stopped using any significant amount of content from WSJ several years ago), other than necessitating the removal of WSJ from the online signatures of some people in the newsroom who continue to use it despite instructions to the contrary.”
WSJ operates an India homepage and an India-focussed blog. Mint mentions the content partnership with the WSJ on its masthead as well as on the logo on its website.
The original deal, signed in 2006, was for five years, which was extended for another three years in 2011. The partnership between the two publishers was facilitated by Raju Narisetti, who left WSJ as deputy managing editor to launch Mint in 2007.
The arrangement, under which Mint carried several pages of WSJ-branded content, continued even after Narisetti left in 2008. After a stint at the Washington Post as managing editor, he is now at WSJ’s parent News Corp as senior vice president overseeing strategy.
Mint was launched in February 2007 in New Delhi and Mumbai. It is now available in nine cities across the country.