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Vuclip integrates VoD service with Verimatrix VCAS

MUMBAI: Mobile video-on-demand (VoD) service Vuclip has integrated the Verimatrix Video Content Authority System (VCAS) platform with its Vuclip Prime subscription mobile VoD service to achieve robust revenue security.

The integrated solution will be rolled out to India, the Middle East, and Southeast Asia. The partnership is the first of its kind to configure, integrate, and deploy a secure premium VoD service tailored to the unique characteristics of emerging markets and low ARPU models.

Deployed to support a subscription-based model, VCAS provides a complete digital video security solution for over-the-top (OTT) services over networks implementing HTTP Live Streaming (HLS). Featuring multi-format support, VCAS for video secures OTT services to multiple screens and across multiple network types.

“This is another example of our deep commitment to developing and deploying advanced technologies that protect and enhance value for our hundreds of content partners around the world,” commented Vuclip COO Arun Prakash.

Verimatrix president Steve Oetegenn said, “The inherent flexibility of our software-based revenue security solutions has been adapted to emerging markets with unique needs and lower ARPU models. With a high incidence of piracy of digital content in these markets, our revenue security platform is well positioned to enable Vuclip to offer its content partners a secure platform that maximises their revenue and, in turn, gives its mobile subscribers access to the very best content. ”

For consumers in emerging markets, mobile is the primary screen and there is a huge demand for premium mobile videos. Most likely to watch their favourite movies, music, and TV shows repetitively, these viewers have to contend with congested and high-variability networks.

While these consumers tend to prefer low-cost smartphones, they appreciate high-quality content and the ability to watch in an offline sync mode. The partnership between Vuclip and Verimatrix meets these challenges and the demands of millions of subscribers while providing ironclad security for the premium content of top studios.