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Vuclip acquires Balaji Motion Pictures’ catalogue for mobile offering

MUMBAI: California-based independent mobile video and media company Vuclip has inked a content deal with Balaji Motion Pictures, the movie studio arm of Balaji Telefilims.

As part of the deal, Vuclip will offer its viewers Balaji’s complete movie library including ‘Main Tera Hero’, ‘Ragini MMS2’, ‘Shaadi Ke Side Effects’, and upcoming movies such as ‘Kuku Mathur Ki Jhand Ho Gayi’ on their mobile phones.

The catalogue also includes bonus videos such as riveting back-stories, deleted scenes and alternate endings.

Other titles include ‘Once Upon A Time In Mumbai Dobaara’, ‘Love Sex Aur Dhokha’, Shootout At Lokhandwala’, ‘Shor In The City’, ‘Once Upon A Time In Mumbai’, ‘Ek Thi Daayan’, ‘Shootout at Wadala’ and ‘Lootera’.

Vuclip director, global content and distribution Nikhil Naik said, “There is nothing more important to us at Vuclip than delivering amazing content to our users. This is why we are delighted to partner with the famed movie studio Balaji Motion Pictures and enable millions of people to view on their mobile devices this exciting library of content. The era of enjoying quality premium content on mobile is here and its popularity is growing faster than ever!”

Vuclip claims that its smart adaptive bit-rate streaming technology makes it smooth and enjoyable to view full-length movies and features on any mobile device regardless of network constraints.

Balaji Motion Pictures head of non-theatrical revenues Sonika Bhasin said, “We want to connect with our ardent movie fans wherever they are, and Vuclip stands head and shoulders above its peers by offering the best unbuffered viewing experience on mobile. The appreciation and joy people associate with viewing our content is only going to be as good as this experience, and that’s exactly why we are excited to partner with Vuclip! Vuclip also offers us tremendous reach that cuts across device types and great monetisation with its unique approach to treating premium content as it should be.”

Vuclip has a global monthly user base of over 120 million and over 1 million videos from more than 150 content partners. It serves up 4 billion minutes of unbuffered video per month to mobile users around the world.