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Vodafone’s 10 years of IPL partnership
MUMBAI: Vodafone, which has been a sponsor of Sony’s broadcast of the Indian Premier League (IPL) since the first season, is looking to take things to the next level in the 10th season, which kicks off next week.
The only national brand to be consistently associated with the IPL since inception, Vodafone said that its high-decibel campaigns have been a key highlight of each IPL season.
The Vodafone SuperFan, a gratification platform that gave Vodafone customers an opportunity to get the match-winning ball signed by the winning captain on live television, takes on a larger avatar in IPL 2017. Vodafone Super Fan Ki Superwish opens doors for lucky SuperFans to win some unique experiences.
To participate in Vodafone’s IPL initiatives and win these offerings, Vodafone customers can SMS SUPERFAN <CITY> to 199. Alternately, one can go to My Vodafone App and look forward to making their super wish come true.
On offer are a dinner with their favourite cricketer, joining IPL stars at net practice, participating in the wraparound ‘Extraaa Innings’ show on Sony, taking a selfie with the Vivo IPL trophy, among other things.
Enthused by the response to ‘Hakke Bakke’ in IPL 2016, Vodafone brings another SuperCheer this time around, which also marks the return of the Zumis. The Zumi Cheer films will look to enhance the spirit of the IPL with the little characters displaying their signature steps.
Another engagement initiative at IPL 2017 is an opportunity for aspiring Vodafone SuperFans to experience the feel of cheering for their favourite team from the front row of the stadium, even if he/she is not actually in the stadium, but is watching the match from a Vodafone store, anywhere in the country. Vodafone said that it has conceptualised this initiative thanks to the possibilities of their data-strong network.
Vodafone India executive VP marketing Siddharth Banerjee said, “Vodafone and IPL together have offered unique and engaging experiences to cricket followers and sports enthusiasts over the last decade. We at Vodafone are proud and privileged to have been part of this 10-year journey that has changed sports and cricket in India. If you have loved the iconic Vodafone campaigns over previous editions of the IPL, this year is going to be bigger, better and even more action packed. Vodafone Super Fan Ki Super Wish and the chance to cheer from the Front Row will offer exclusive experiences to the Super Fan for the first time. Vodafone customers and cricket lovers can also look forward to enjoying this IPL season with the Zumi Super Cheers celebrating special cricket moments.”
Vodafone has over the years done various other cricket initiatives such as the Vodafone Fan Army, Augmented Reality, ‘Speed is Good’, ‘Hakke Bakke’, ‘#BeSuper’.