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Videogram partners Epigram for innovative delivery of B’wood content

MUMBAI: Videogram, Cinemacraft’s flagship product for the Indian entertainment market, has collaborated with Epigram Digital to address innovative delivery of Bollywood content.

Cinemacraft Inc CEO Sandeep Casi said, “India is an exciting market due to the ubiquity of Bollywood content. We are extremely happy to have aligned with Epigram who has been instrumental in launching top-tier Bollywood content for over a decade. Together, we are well-poised for a paradigm shift on how Bollywood content will be consumed on web, Twitter, Facebook and smart TV in India.”

Videogram is a pictorial summary of video, which is automatically analysed and represented with different-sized key frames like a comic book. It allows users to get a quick overview of a video’s contents at a glance without watching the video from beginning to end. Videogram allows the consumer to start the video from a point of visual interest (smaller clips) on mobiles, thus eliminating the pain points of streaming/buffering a large video on oversubscribed/congested mobile networks.

Epigram CEO Nabeel Abbas added, “In an increasingly ‘on the go’ world, Videogram gives films and brands the tools they need to immediately capture viewers and convert those views into engagement and interaction. Videogram empowers consumers to share and comment on the clips/sub-clips that they find the most interesting, driving higher virality on the video, and making it grow exponentially. It is the perfect tool and platform to showcase films and all entertainment content, giving it scope to be experienced in a unique manner.”

Epigram Digital director Alnoor Merchant stated, “This type of targeted sharing entices the social graph to grow on the shared Videogram, and drives traffic and eyeballs from the social networking site. It is the perfect solution for trailers and ads with rich visuals that get showcased in an exciting pictorial summary fashion, making the experience more pertinent.”

Official Videogram apps are already available on iOS and Android platforms.