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Vice deploys Amagi’s Cloudport playout platform to launch localised versions of Viceland
MUMBAI: Vice Media-owned international television network Viceland has deployed Amagi’s Cloudport cloud-based channel playout platform for the launch of localised channels targeting individual markets.
Viceland offers high-quality, original lifestyle and entertainment content aimed at millennials. With Cloudport, Viceland was able to quickly launch new channels in Africa, Belgium, New Zealand and the Netherlands, powering its channel playout operations from the cloud.
“We were tasked with launching a Viceland feed in New Zealand with an aggressive timeline of six weeks. After evaluating several channel playout solutions, we found Amagi Cloudport to be ideal, enabling us to launch on time while ensuring quality, reliability and ease of operations,” said Viceland VP international operations Tim Bertioli.
“Amagi’s Cloudport platform allows us to choose new markets we want to target and launch local feeds cost-effectively. Amagi’s broadcast platform provides complete transparency in controlling custom and localised channel playouts to individual markets, while simplifying our entire operation through its advanced service automation capabilities. We view Amagi as a trusted partner as we expand Viceland into multiple territories and become an entertainment destination of choice.”
Amagi provides a completely managed broadcast service on the cloud to Viceland inclusive of playout, delivery and 24×7 monitoring. All of Viceland’s content assets have been migrated to the cloud, enabling the channel to easily broaden its footprint into newer markets such as Belgium, the Netherlands and Sub-Saharan Africa. Content and playlist provisioning workflows, including local ad scheduling, are highly simple and automated thanks to Cloudport, increasing the channel’s operational efficiencies. Moreover, the Cloudport platform offers a completely transparent view of all Amagi-managed Viceland playouts internationally for streamlined management and control, 24×7 from any remote location through an easy-to-use web-based UI.
“The Viceland channel serves the millennial generation with global programming combined with locally relevant content. We’re excited to help expand its reach across new geographies, adding more dynamism with local content and ads,” said Amagi co-founder KA Srinivasan.
“As Viceland continues to grow, Cloudport will provide the scalability, flexibility and efficiency that are absolutely essential for today’s broadcast playout operations, enabling tighter control and management at a fraction of cost of traditional broadcast models.”