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Viacom names Sarah Levy COO of Global Entertainment Group

MUMBAI: US and global media conglomerate Viacom has appointed Sarah Levy as chief operating officer of its Global Entertainment Group, effective immediately.

In this newly created role, Levy will oversee operations and strategy for MTV, Comedy Central, VH1, Spike, CMT, TV Land, Logo and Viacom International Media Networks. She will report directly to president, CEO Bob Bakish.

Bakish said, “Viacom is committed to making the changes necessary to enhance performance, and we are deeply focused on increasing coordination and collaboration across our individual brands. Aligning these network operations under Sarah represents an important step forward to becoming a stronger and more integrated organisation. In Sarah’s nearly 20 years at Viacom, she has established a strong track record of success, and has been a key leader at Nickelodeon, helping to drive the network’s long-range strategy and the continued dominance of the brand across every screen and revenue stream.”

Levy said, “I am excited to take on this new role and look forward to working closely with Viacom’s extraordinary operations teams. By taking a holistic view of our networks and establishing a unified and complementary strategy, we will capture the many opportunities that exist to optimize our portfolio for the benefit of our company, distributors and audiences.”

During her 18-year tenure at Viacom, Levy has overseen various businesses and departments ranging from consumer products to TV networks to ad sales. Her many achievements include the acquisition and development of the ‘Teenage Mutant Ninja Turtles’ franchise, which has become a category-leading cross-platform success, generating more than $5 billion at retail and over $700 million at the global box office. She has led the way in expanding the Nickelodeon brand to new businesses and has developed key strategic partnerships in consumer products and recreation. She began her career with Nickelodeon in 1998 as director of business development.