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Viacom in multi-year content pact with Tyler Perry

MUMBAI: US media conglomerate Viacom has entered into a multi-year content partnership with Hollywood writer, director, producer, actor and playwright Tyler Perry, encompassing television, film and short-form video.

Under the terms of the agreement, Perry will produce approximately 90 episodes annually of original drama and comedy series for BET and other Viacom networks, and Viacom will have exclusive licensing rights on this programming. In addition, Viacom will have exclusive distribution rights to Perry’s short-form video content, and Paramount Pictures will have exclusive “first look” rights on any new feature film concepts created by Perry.

The film agreement is effective immediately, with the partnership on Perry’s TV and short-form video content to go into effect in May 2019, following the expiration of Perry’s exclusive agreement with OWN: Oprah Winfrey Network. Viacom’s agreement will extend through 2024.

Viacom president, CEO Bob Bakish said, “Today’s announcement represents an important step forward as Viacom continues to make swift progress against our new strategic plan. By prioritizing efforts to work with the best, most versatile talent in the entertainment industry, we are better positioned to deliver must-watch content across our brands and platforms. Tyler is a prolific creative force, and I’m excited that this collaboration will bring his signature humor and powerful storytelling to Viacom’s audiences while further cementing BET’s position as the leading home for bold, relevant African-American programming and scripted content.”

Perry is the creative mind behind seven television series and 16 feature films in addition to 20 plays and a best-selling book.