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Vh1 Supersonic unveils EDM artists line-up for Goa event in Dec
MUMBAI: The second edition of electronic dance event Vh1 Supersonic takes place in Goa from 27 to 30 December 2014.
It will see artists like Paul Van Dyk, The Chainsmokers, StantonWarriors and BL3ND turning up the level of excitement and energy on the sands of Candolim beach.
This year, Live Viacom18 will create an event that it hopes will soon be remembered as the happiest dance music festival ever. Taking the annual event beyond just four days, this year, they will offer a year-long set of experiences through multiple brand extensions.
Vh1 Supersonic 101 (campus gigs), Vh1 Supersonic Club Nights and Vh1 Supersonic Arcades (outdoor arena events) will take fans far beyond the main festival, enabling them to engage with DJs in their home towns on an on-going basis.
Witnessing the response from fans worldwide to this year’s announcement, Vh1 Supersonic will be adding some more acts to the set-up, such as hangout zones for party-goers, an onsite library, the hippy market, etc.
Viacom18. senior VP, business head INS Jaideep Singh said, “Utilising our numerous platforms across the live music and entertainment sector, our vision at LIVE Viacom18 is to reach out to aficionados of music, ignite the collective passion for dance music and fulfil the needs of devoted music lovers that at the moment, are not being met in the current Indian music festival market. Staying true to our promise of making this India’s happiest dance music festival, this year, we’re planning to create an experience that fans will remember for a long time to come with exciting new activities and the diverse talent from around the world that is sure to have everyone dancing.”
Live Viacom18 has chalked out a 360-degree campaign for Vh1 Supersonic 2014 that will spread over print and digital platforms, which will be mainly focused in Mumbai, Delhi and Bangalore but will also extend to five other cities across the country.
With over 200 cab covers, out-of-home advertisements, radio spots, DSAs and digital activation, LIVE Viacom18 is leaving no stone unturned to make the event a success.
They have also roped in 300 campus ambassadors to bring the spirit of the event alive on college campuses across India.