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Universal Music releases Priyanka Chopra’s new single ‘I Can’t Make You Love Me’

MUMBAI: Universal Music via Interscope Geffen A&M has unveiled Priyanka Chopra’s new international single titled ‘I Can’t Make You Love Me’ from her anticipated debut album.

The track is a contemporary EDM ballad produced by German DJ and producer Manual ‘Manian’ Reuter, and is alive across all digital outlets in India. Released today, the physical music CD comprises two remixes of the single.

Universal Music and EMI Music South Asia MD Devraj Sanyal said, “After two successful international singles in ‘In My City’ and ‘Exotic’, Priyanka Chopra steps out with this banging EDM ballad which is destined to become this summer’s dance anthem. And this time, she’s stepped up her game with a single all by herself unlike her previous hits which were collaborations. Once again, we at Universal Music will roll out the best possible plan in support of this single to ensure that it’s another sure fire hit and further build up anticipation for the release of Priyanka’s debut international album later this year.”

Chopra said, “This is one of my favourite tracks on the album. It’s my ode to a classic, a song that I love, and one that says so much; this is for the actor in me. My fans have been super supportive on my previous two international singles and now I can’t wait to hear what they think of my latest single, which for the first time is just ‘me’ on the track.”

As per a statement, the single climbed to number three on the iTunes singles chart in India within three hours of its release, and further peaked at number one on a chart that includes Bollywood music too.

Slated to launch on 1 May, the music video features actor Milo Ventimiglia (of NBC series ‘Heroes’ fame) and chronicles mini moments from a now one-sided romantic relationship about to end.

The video was conceptualised and directed by Jeff Nicholas and Jonathan Craven of The Uprising Creative.

In the US, Beats by Dr Dre, in collaboration with Best Buy Co Inc. will also pay homage to Chopra’s ‘I Can’t Make You Love Me’ with the launch of a new campaign for the popular Beats Pill XL portable Bluetooth speakers.

Chopra and her new track will be featured in the national ad campaign, which will run nationwide throughout May.

‘I Cant Make You Love Me’ is the singer’s third single after ‘In My City’ with Will.i.am and ‘Exotic’ with Pitbull which claim to have cumulatively sold over half a million units in physical and digital formats in India.

In 2012, Chopra also collaborated with The Chainsmokers as a feature on their track ‘Erase’.